Beautification is the trending topic across the globe due to social media platforms. Even with the industry’s roller coaster ride, the cosmetics companies’ market never experienced a dip. Everyday a new individual joins the bandwagon of cosmetics, pushing the graph of sales higher. The factors such as feel good factor and to look good on social media has pushed the mainstream adoption of the cosmetics companies. 

Moreover, consumer awareness and improving buying power has also escalated the revenue of the cosmetics industry. As per the data collected by the experts of Verified Market Research, global cosmetics companies’ market cap was USD 47.80 billion in 2018.

With the social media rage among the millennials, the market capitalization will balloon up to USD 71.15 billion by 2026. Overall growth in the period can be considered to be equal to a CAGR of 5.11 % from 2019 to 2026. 

Top 10 Cosmetics Companies glowing with successful stories 
Verified Market Research experts have been studying the growth factors of the cosmetics companies and came up with the conclusion that the following companies have jumped on the opportunities to develop effective growth strategies. Some companies have optimized their market positions to make a mark in the industry. 

L’Oréal

L’Oréal is the dominating player among the cosmetics companies. With its business spread across the globe, the business association focuses on global expansion with local approach. This has made it a well-known name on the global scale. It is the flag bearer of the cosmetics companies. 

Unilever

Unilever is another big name in the cosmetics industry. Its huge network and state-of-the-art after sales services has helped the company in becoming a global brand offering umbrella products under its name. It is one of the most reliable cosmetics companies in the world. 

Estée Lauder

From fragrance to makeup, Estée Lauder offers everything. This business has reinvented the art of beautification. Due to this, it has achieved many awards at global scale, making it the only brand with the highest number of achievements in the list of cosmetics companies. 

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Procter and Gamble

Procter and Gamble’s products have been [passed down from generation to generation. With its trustworthy line of products, the company has made a huge impact in the lives of people, using its products across the globe. The company is known for challenging convention and to come up with fresh ideas to solve market problems. This thinking capability helped the brand in earning a good reputation among the cosmetics companies’ market. 

COTY

COTY has been challenging the accepted norms, first among the cosmetics companies, across the globe. The company believes in supporting diversification and thus encourages authenticity. COTY is one of the companies that steered the beatification industry to new heights. From luxury brands to everyday products, the organization has a product for everybody. Staying with its core values, the company has never drifted away from its goal of making a beautiful tomorrow.   

Shiseido

Shiseido’s yearly progress can be attributed to its best in-class R&D division. The company is targeting to become the world’s first cosmetics company that offers a complete range of natural products. This eco-friendly approach has been applauded by many individuals – a milestone for leading organizations among the cosmetics companies.

Beiersdorf

Beiersdorf’s core values have stayed intact since inception. Its values have helped the company in making effective decisions along with regularly acting on it. Its unique approach of striving for clarity and consistency, making decisions quickly and pragmatically had helped in focusing on what’s essential. The company has kept its promise of delivering the most effective solutions (like no other cosmetics companies).

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Johnson & Johnson

Johnson & Johnson believes that good health is the foundation of a better life. Thus, the company offers a wide range of products that have a huge impact on everyday life of the buyers using its products across the globe. 

Amore Pacific

Amore Pacific offers 100% natural skincare products. With its unique products, the company has made a huge impact on the growth of the cosmetics industry. The global expansion of the cosmetics company was possible due to the natural ingredients used in making its products.

Kao Corporation

Kao Corporation strives to enrich the lives of its product consumers across the globe. It has been contributing in improving the sustainability of the society. It is one of the only companies in the cosmetics industry that believes in going global with a local touch. 

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