Bharat Book Bureau Provides the Trending Market Research Report on “Global Toys Market, By Product Type (Outdoors and Sports Games, Dolls, Construction Toys, Games & Puzzles, Vehicles, Soft Toys, Others (Action Figures & Accessories, Arts & Crafts etc.)), By Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online, Others ((Stationery Stores, Gift Shops, Kiosk etc.)), By Region, Competition Forecast & Opportunities, 2026” under Consumer Goods Market Research Reports Category. Our report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

The global toys market accounted for the value of USD92.69 billion in 2020 and is anticipated to grow with a CAGR of 4.47% and achieve a value of USD118.65 billion by 2026F. This growth of the global toys market can be attributed to the increasing demands of toys for all age groups of the global population. Toys are preferred not only by children and teenagers but also by the adult population that is enthusiastic about maintaining their toy collections such as game avatars, action figurines, etc. Increased adaptations of online gaming also influence their toy collections and upsurge the demand for the toys, thereby driving the growth of the global toys market in the next five years. Doting parents are highly influenced by child psychologists that influence and promote the utilization of toys for the better development of kids. They are actively creating awareness among the parents regarding the influence of educational and developmental games and toys.

Toys are often confirmed to support child growth through the child's educational, mental, physical, and emotional development, thus supporting the growth of the global toys market in the upcoming five years. The current market is flooded with educational, electronic, and various kinds of stuff toys, among other kinds of toys, thus aiding the growth of the global toys market.

The global toys market is segmented into product type, distribution channels, and region. Based on product type, the global toys market is segmented into outdoor and sports games, dolls, games & puzzles, construction toys, vehicles, soft toys, and others. Outdoor and sports games are anticipated to register the largest revenue shares of the market and may dominate the global toys market in the upcoming five years. The growth can be attributed to driving factors such as their advantages in the overall development of the children. Parents are enthusiastic regarding their children's physical and mental development and are highly inclined toward outdoor sports, thus supporting market growth. Games and puzzles sub-segment may register significant growth in the future five years on the grounds of rising awareness among the population regarding the benefits of these games in mental and emotional strengthening of the players.

The LEGO Group, Hasbro, Inc., Mattel Inc., Tomy Company, Ltd., Spin Master Corp., and others are some of the prominent players operating in the global toys market. Companies are continuously engaged in mergers & acquisitions, product developments, new product launches, and other strategic developments to remain competitive in the market. For instance, in July 2020, The LEGO Group announced the release of a LEGO Nintendo Entertainment System (NES) Building kit for adults, allowing people to build their own NES console out of LEGO bricks. The new product of the LEGO Group and Nintendo collaboration includes a brick-built NES model with realistic details, as well as a LEGO television set in the style of the 1980s for both nostalgic gamers and LEGO fans.

Years considered for this report:
Historical Years: 2016-2019
Base Year: 2020
Estimated Year: 2021E
Forecast Period: 2022F-2026F

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