Buy now, pay later is becoming increasingly popular, set to exceed $181 billion in global payments this year. This growth in popularity and demand brings opportunities and challenges for retailers.
Adding additional steps to the checkout can cause friction at the most pivotal stage of the conversion journey, resulting in abandoned carts and a negative brand impression. Approval rates are declining and the checkout is getting more cluttered and confusing.
The triangle-shaped alliance between BNPL service providers, retailers, and consumers is also starting to fray. With rising concerns over mounting consumer payment plan write-offs and the sale of customer information, legacy BNPL providers are coming under increased regulation, inspection, and criticism. These problems may immediately reflect poorly on the retailer in the eyes of the consumer, harming the retailer's reputation.
To assist retailers to regain control over the user experience and lessen the clutter and uncertainty for customers, the multi-lender BNPL platform of ChargeAfter introduced a white-label service.
ChargeAfter's white-label BNPL platform allows shops to use the experience financing platform while still using their brand name. They are given the option to establish their brand name in the market in addition to receiving straightforward BNPL services from the solution.

White Label BNPL
A service or product that you may use and advertise as a component of your brand or company is referred to as "white-label." It's a clean slate; we offer the platform and the essential features, and you develop the client-facing narrative.
Utilizing ChargeAfter's white-label platform, you can integrate their installment payment technology into your brand to make it an integral part of your checkout process.
As a result, neither the ChargeAfter logo nor the company's messaging will appear to your website's visitors. Instead, you can market our platform as your payment mechanism, making it completely customizable.
The way this appears depends on your marketing and branding plan. Typically, you'll describe the choice as an installments payment option that lets your consumers use their current credit card balance in the checkout message.

White Label BNPL Benefits
Utilizing a white-label multi-lender BNPL platform is an intelligent move that should complement your overarching consumer strategy. It can result in excellent outcomes with the proper application:
• Building trust: Because your clients are dealing with your brand directly, the favorable experience gained through our current card-based BNPL solution immediately benefits you.
• Better shopping experience: If you utilize other BNPL providers in addition to ChargeAfter, implementing the white-label BNPL platform as an element of your natural checkout flow can promote a tidy, streamlined experience. As a result, there may be fewer interruptions throughout crucial portions of the customer experience, which can smooth out the user journey.
• Creating a better Brand: For brands who value simplicity, clean design, and sparse content, adopting BNPL as a white-label platform automatically reduces the extra features on your website.
• Control your Platform: White-label BNPL allows you to integrate BNPL as part of a seamless experience that can tie into relevant promotions and campaigns or particular value propositions, giving you more control over your audience's overall experience on your site.

Why ChargeAfter offers white-label BNPL services
BNPL must constantly benefit customers and retailers. We think it's crucial to offer options for implementation as the need for buy now, pay later alternatives increases.
Introducing a new choice to your checkout is just the tip of the iceberg; a good BNPL should be consistent with your brand and flow naturally with your customer experience. Adopting ChargeAfter as a white-label option is the ideal means of doing this for many firms.
• Giving merchants control - Retailers who use a white-label payments system have more freedom, flexibility, and control over the customer experience they offer. It enables companies to exercise more control over the resources on their site and direct visitors in the best direction.
• Increase sales and conversion rate - Retailers should be searching for every opportunity to enhance the checkout experience and overcome barriers to purchase, with a consumer cart abandonment rate of up to 75%. A white-label solution provides a cleaner, more effective option that can aid in boosting conversion at the crucial point.
• Creating a brand - Implementing BNPL as part of your brand can set you apart from other retailers, who may only offer the standard options that consumers are used to seeing. Seeing a holistic buy now, pay later option in your checkout will show your customers that a flexible, budget-friendly approach is part of your values.
Implementing BNPL as part of your brand can set you apart from other retailers, who may only offer the standard options that consumers are used to seeing. Seeing a holistic buy now, pay later option in your checkout will show your customers that a flexible, budget-friendly approach is part of your values.

About ChargeAfter
ChargeAfter is a leading multi-lender platform for Buy Now pay later (BNPL) Consumer Financing. It connects businesses with the most reliable lenders, enabling them to offer customers the greatest financing solutions. With the best system of Waterfall Financing, ChargeAfter guarantees BNPL lending to every shopper, by matching the most relevant lender to every client. Using the unique consumer financing technology, ChargeAfter provides all parties, merchants, lenders, and consumers, with the best shopping experience. Phoenix, MUFG, VISA, Bradesco, BBVA, Synchrony, PICO Partners, CITI, Propel Venture Partners, Plug and Play, and other companies worldwide are among the investors of ChargeAfter.
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