Spider is thrilled to announce it has been appointed to manage the Social Media and Consumer & Trade PR programme for Wheyhey, the natural sugar-free ice cream and brownie brand.

Founded in 2013 in a flat in Brixton, Wheyhey is on a mission to take on the FMCG giants and revolutionise healthy snacking in a crowded market. Their key point of difference vs. other ‘healthy ice creams’ is the fact Wheyhey products are all low in sugar or completely sugar free. Furthermore, all their products are made from Whey Protein (the best bit of milk!) making them high-protein products.

The deal will see Spider working with Wheyhey to raise brand awareness, support sales and bring colour into lives at a time that has become grey for many (more to come on that soon).

In addition to the PR activity, the agency will be delivering managing all social media across their key platforms including social media content, influencer partnerships and community management. Spider has great experience in the food and drink sector and currently represent several brands including Peperami, Jack Links, Merchant Gourmet, Fox’s Biscuits and British Apples & Pears, to name a few!