Search Engine Optimization is referred to as an activity that tries to enhance a website’s search engine rankings. Simply put, your domain has the potential to rank in Google as well as other pages connected to them. SEO is a long-term approach, so you shouldn’t hope to see any immediate results here. You have to be patient as well as persistent with it, while continuously striving towards the latest multi-domain strategies and updates associated.


Multi-Domain SEO Strategy

If you want to build a robust digital brand presence, you must have a website. It serves as the digital storefront where likely customers can view what you have to offer. There are some cases where it might be required to have multiple websites for your company, and this is precisely where multiple domain strategy comes into the picture.

Multiple Domain SEO Strategy

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Multiple domain strategy is a viable alternative for companies with diverse products and services. It typically suits businesses that have built a solid reputation across a large geographical area or have multiple brands under which their products and services appeal to varied audiences.

This SEO process is not recommended for companies who have just started with SEO implementation. Under this, each website requires updates, SEO attention, and unique content. Extra staff would be needed to support each of these tasks. Consistency across all platforms is also to be maintained.

While you must continue creating internal links (hyperlinks) with your other sites,at the same time add relevant texts with keywords and multiple images – Alt text (alternative text).

Moreover, if your firm intends to sell services to more than one city, it is better to create geo-specific sites targeting specific audiences of those particular regions.

If you have multiple brands and want to rank each of the brands separately then split off each of these brands into its microsite. By this, it would be relatively easy to focus on domain names and keywords to promote the website.

When the website will focus on different products with each of its own microsite, the customers and search engines, both will not get confused while trying to determine what your site is about and the products/services you have to offer.

If you’re using a multi-domain strategy, you should make your website rich with 100% unique content (without duplicating any content) to avoid search engine penalties.


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