In a local business scenario, when you try to increase its visibility, learning how to use Google My Business (GMB), is an essential part of the process. The GMB service which assists you in standing out in (local) searches, is an inclusive inbound marketing measure that can lead to ultimate business success.
Not sure what Google My Business is and how it can prove beneficial for your website? Well, we’ve got you covered, then! In this blog post, we are going to answer all the questions on the usage and benefits of Google My Business listings and how it can be optimized for the best effect.
What is Google My Business Page
Google My Business is a free and vital business listing service integrated with the Google search engine.
With this listing, businesses can ensure that they show up in Google search and Maps with up-to-date information. Google My Business listings help small, local businesses – by introducing them to SEO and creating their online presence.
Google My Business pages allow users to suggest edits for a business page and also enable answering questions about the business listing.
When used correctly, Google My Business (GMB) is a powerful tool that can increase your revenue and can lead to improved customer loyalty.
It’s also important to know what are a few more reasons that make Google My Business a valuable tool to use.

Why Should Local Businesses Use Google My Business: Key Benefits

1. Improving Your Local Visibility: Having a Google My Business Page is essential for big-small businesses. That’s because GMB is your complete web presence in Google Local Search.
2. Recognition: Businesses need to be recognized in their local area. Displayed with a Google map snapshot, it shows where the businesses are physically located.
3. Pictures Speak & Sell: The photos and videos you share on Google My Business Page allow customers to take a holistic virtual tour of your product or service.
4. Stay in Touch: You can easily manage your online reputation and interaction with customers with GMB.
5. Enhancing your Online Presence: Google My Business closely ties in Google Ads, Google+, Maps, and Search – dealing with your online presence much more accessible.
6. Helping in Conversions: This information populates the Knowledge Panel – on the right of Google search results page and as well on the left side of the Google Maps viewer. Another factor of why GMB pages matter – increasing traffic and sales.
Notably, the Knowledge Panel is a crucial convincer for searchers as it contributes to a lot of information about your business.
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