- The industry has also witnessed improvements in 3D mapping applications, EV batteries, and augmented-reality technologies, such as head-up displays. Moreover, 5G networks are enabling the next generation of mobility solutions in the sector. ADAS (Advanced Driver Assistance Systems) sales are expected to flourish in the future owing to rising demand for safety features, designed to avoid collisions and accidents by offering technologies that alert the driver about potential problems.

- Moreover, connected vehicles are the key drivers for consumers accustomed to rich user experiences. The resulting expectations have triggered a transformation in infotainment systems from bulky, purpose-built devices into sleek, connected, upgradeable, and integrated platforms, and they require the latest technology-featured semiconductors. Thus, the future of connected and autonomous cars is expected to create potential opportunities for the semiconductor industry.​

- With the recent outbreak of COVID 19, the Automotive Semiconductor market is witnessing a decline in growth due to major automotive manufacturing plants that have completely stopped their production in response to lockdown by many countries across the world.​ As of March 2020, major manufacturers in North America and Europe have extended their plant shutdowns. For instance, Toyota, Honda, and Fiat Chrysler Automobiles, Ford, have decided to hold production.​ Such developments indicate a slowed requirement of semiconductors in automotive applications as well as a reduced innovation for the same.​

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Key Market Trends

Rising Demand for Advanced Safety and Comfort Systems to Influence the Growth of the Market

- Owing to rising demand for safety features designed to avoid collisions and accidents by offered technologies that alert the driver to potential problems and to avoid collisions by implementing safeguards and taking over control of the vehicle, ADAS (Advanced Driver Assistance Systems) sales are expected to flourish in the future. Semiconductors find their application in ADAS to enhance its functionality.

- Higher volumes of data are driving the adoption of 64-bit processors for automotive ADAS applications. The shift from a distributed architecture to a more centralized ECU is more prevalent. Since the ECUs are integrated, the ADAS SoCs (System on Chips) is becoming very complicated, thereby requiring the innovative
semiconductor features and semiconductor process technologies.

- Moreover, the growth in the automotive industry, coupled with the developing features in the luxury sector, has led to a rise in the number of sensors being integrated into the automobiles to provide more advanced services to the consumers and thus now the companies need to comply with the safety regulations even more as compared to earlier.

- The most significant and conventional applications are power train and HVAC systems, followed by body electronics and alternative fuel. Increasing demand from customers for automatic control of operations and information regarding a vehicle's status has led to increased emphasis on maintaining safety. Similarly, government support for the utilization of alternative fuels has led to an increase in the demand for the automotive semiconductor market in the forecasted period.

- Continued strong growth in demand for driver assistance systems is ensuring that more semiconductors with more functions are finding their way into cars. Chips with built-in 'intelligence,' known as ASICs, are tailored to a particular application. For instance, they were signaling the airbags in a vehicle when they should deploy. These chips control handling to ensure a consistently safe journey. Bosch launched the SMA7xy MEMS sensor, which focusses on faster airbag deployment.

Asia-Pacific to Witness Highest Growth Rate

- Faster GDP growth and the highly aspirational Asian consumers have been the two main growth drivers for most of the emerging markets, including China, India, Malaysia, and the other developing markets in Southeast Asia. In China, for example, a rising middle class is expected to continue driving the steady growth of the Chinese auto market, with the market for new purchases and replacement of vehicles increasing. These factors are spurring the demand for automobiles in the region, consequently driving the market for automotive semiconductors.​

- The growth of the electric vehicle market in the region is associated majorly with the production of the electric motors for automotive applications in countries like India and China. According to the CAAM, in 2019, The People's Republic of China remained the world's largest electric car market, followed by Europe and the United States. In 2019, around 972,000 battery electric vehicles were sold, and 232,000 plug-in hybrid electric vehicles were sold in China. The Indian electric vehicle market will, however, eventually catch upto China due to the growing local economy, which is partly driven by the national economic transformation program called "Make in India. The ever increasing government regulations in favor of the electric vehicles market globally is also a significant factor for market growth over the forecast period. For instance, in India, according to the NITI Aayog projected umber of two-wheeler electric vehicles in 2020 was 7.35 million, which is expected to grow to 26.52 million in 2030.

- Due to trade war among the USA and China, the US government is planning to increase tariffs up to 25% on vehicles and car parts imported from China. China is the second biggest exporter of components to the United States, after Mexico. The United States is one of the largest auto markets in the world, and such tariffs will likely affect the automotive sector. As per the World Trade Organization, the conflict between these countries will directly affect 3% of the global trade and 8% of the automotive industry. Such situations are expected to have an impact on the automotive semiconductor market in the region.

Competitive Landscape

The market is highly competitive and consists of several major players, such as STMicroelectronics, NXP Semiconductor NV, etc. The competitive environment requires technological upgrades and significant capital requirements and investment in research and development for scalability.

- In April 2020, NXP Semiconductors announced the availability of a comprehensive Wi-Fi 6 (802.11ax) portfolio, which significantly expands the number of products and markets able to adopt the latest Wi-Fi standards. NXP’s expanded Wi-Fi 6 portfolio represents the company’s new end-to-end vision and differentiated technology approach that is designed to help usher in an era of connectivity innovation for automotive, access, mobile and Industrial and IoT markets.

- In March 2020, STMicroelectronics launched its first STM32L5 microcontroller with ultra-low power consumption and data security for IoT. The STM32L5 series MCU has a clock frequency of up to 110MHz and is based on the Arm Cortex-M33 32-bit RISC processor core with built-in Arm Trust Zone hardware security technology.

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