The emergence of the COVID-19 pandemic seemed to have a significant impact on various businesses in 2020 including the carrots and turnips market. The governments in many countries had introduced multiple measures such as shutdowns, travel restrictions, etc. intended to slow down the spread of the virus. This resulted in supply chain disruptions in the market in several parts of the world. Further, farm production all over the world has been affected by bottlenecks for inputs, most notably labor. Hence, the carrots and turnips market is assessed to observe a moderate influence of the COVID-19 pandemic in the year 2021.

Over the long term, the increasing demand due to the popularity of baby carrots being used as a snack instead of other junk foods, growing demand for organic carrots, rising demand for carrots juice with growing health awareness is some of the factors expected to drive the market growth over the study period. The demand for snack carrots is growing particularly in developed countries such as United States and European countries. Carrots are low in fat and calories and are rich in many vitamins and minerals. The rising in awareness over the health benefits of carrots is expected to boost the demand of carrots furthermore in the coming years. However, some factors such as unfavorable weather conditions in the producing countries, lack of infrastructure for storage​ is expected to restrain the market growth during the forecast period.

Key Market Trends

Increasing Popularity for Baby Carrots

The development of the consumer market and the rapid increase in the popularity of ready-to-eat packaged foods led to the invention of baby carrots in the United States. These are made from longer carrots that have been peeled and cut into a smaller size. The major demand for baby carrots is in the United States, Germany, Canada, United Kingdom, France, and China. In 2019, the share of sales of baby carrots was 54% of the United States Carrots market. Bolthouse farms and Grimmway farms are leading producers of baby carrots in the United States. In 2019, the test campaign of " Baby Carrots - Eat Em Like Junk Food " was launched by Bolthouse focused on replacing carrots and modifying the packaging to have them resemble junk foods with much lower calories and better nutrition. The market for baby carrots is also growing rapidly in China. This is attributed to the rising awareness of the benefits of consuming raw baby carrots, resulting in an increase in overall baby carrot consumption. Kids in China like the taste as a snack and their mothers consider it as a nutrient supplement for their children. Therefore, the increased awareness and rising consumption trend of baby carrots are further expected to boost the demand for carrots during the forecast period.

North America dominates the market

The global consumption of carrots showed a considerable increase in recent years, North America led the carrots and turnips market in 2020. Canada and the United States of America are identified as the main market for carrots. The United States is a major carrot producing country and is among the largest carrot producers in the world. California is the biggest carrot producing state in the country, contributing to about 85% share of the carrots are produced in country.

Other states with significant carrot production in the United States are Texas and Michigan. Carrots are among the topmost freshly consumed vegetables in the country. The per capita consumption of carrots has significantly increased in the U.S, from 7.8 pounds in 2016 to 13.6 pounds in 2019. The major part of the country’s carrots and turnips demand is met by local production while the rest of the demand is catered through imports. The United States import of carrots by volume reached 229,136 metric ton in 2019 from 224,937 metric ton in 2018. Hence, the rising consumption of carrots in the country is expected to boost the market growth further in the coming years.

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