Europe has been the most prominent adopter of industrial automation, owing to increasing investments in the Industry 4.0 revolution. According to CBI Ministry of Foreign Affairs, Europe accounts for more than one third of the global Industry 4.0 investments. Western and Northern Europe are its main markets; especially Germany, where the term was originally coined, and which is a frontrunner.

- Northern Europe is traditionally the most developed market regarding the use of automation in warehouses. Not only the high labor costs but also special attention to the working conditions at the factory has prompted the adoption of sophisticated and advanced automation. In Scandinavia, System Logistics has supported important clients in the food and beverage sector in the efficient management of warehousing, picking, and material handling operations.

- Moreover, in warehouses across Europe, man and machine are increasingly working more closely together, and a lack of efficient and skilled manpower could accelerate automation further, according to JLL, an investment management company.

- As Industry 4.0 is expected to grow rapidly in the region, manufacturing will become increasingly reliant on middle- and high-skilled workers. The need for skilled operators to enable the proper functioning and maintenance of AMH systems could potentially be a major impediment, although AMH vendors have been trying to offset this issue by offering periodic maintenance. In addition to higher initial costs, the need for skilled workers to perform a wide range of activities throughout the shelf life of the vehicles is widely considered to be a major concern for this market.

- Moreover, the labor market report of the German Chamber of Industry and Commerce (DIHK) found that in Germany, the labor shortage could hit the brakes on growth in Europe’s biggest economy. Almost every second of the 24,000 companies surveyed in Germany has difficulty in filling vacancies. Around 1.6 million jobs cannot be filled currently, according to DIHK.

Key Market Trends

Automotive is Expected to Register a Significant Growth

In Europe, leading countries, such as France and Germany, are investing heavily in machinery and equipment. Their annual robot sales to the automotive industry, as a whole, increased by an average of 7% per year over the period of 2010-2015. During the aforementioned period, the demand from automotive part suppliers increased by 9%, due to a significant order for industrial robots from the motor vehicle sector. With the modernization and digitalization of production systems, the scope for employing innovative machinery and equipment is increasing.

World-class R&D infrastructure, complete industry value-chain integration, and highly qualified workforce create an internationally reputed automotive environment in France. In addition, investments and acquisitions by leading brands, to improve the speed and quality of production, are driving the growth of the automotive end-user vertical segment in the AMH market.

The demand-driven nature of the automotive supply chain in the United Kingdom (involving increasing levels of personalization within a vehicle) are forcing suppliers to the original equipment manufacturers (OEMs) to opt for automation (with greater levels of flexibility), thereby, leading to the growth of the automotive end-user vertical segment in the AMH market. Russia has the largest market for four wheelers in Europe and contributes heavily to the demand for automation of the assembly lines, of which conveyors are a major part. The major demand arises from this industry, after auto majors, like Volkswagen and Daimler, setup manufacturing facilities in the country.

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Germany is Expected to Have the Largest Market Share

Germany is one of the major consumers of automated material handling solutions in the world. According to the recent estimates of the International Federation of Robotics (IFR), Germany has a high robot density (294 units per 10,000 workers), after countries, like South Korea and Japan.

Also, Germany, being one of the largest manufacturers of robots, the availability of automated material handling solutions in the country is comparatively high. As of 2017, Germany was the fifth-largest producer of robots in the world. (IFR).

The German automotive industry has one of the largest manufacturing sectors in the world. According to the Germany Trade and Investment (GTAI) agency, of all premium brand vehicle produced globally, over 70% are German-OEM manufactured.

Many top manufacturers in the country are investing in expansion activities. For example, Audi, the third-largest maker of luxury automobiles in the world, based in Germany, plans to invest more than USD 50 billion over the next five years to expand its electric vehicle line up.

Competitive Landscape

The European automated material handling market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market shares and profitability. The companies operating in the market are also acquiring start-ups working on European automated material handling technologies to strengthen their product capabilities.

In April 2018, Verbindungselemente Engel GmbH, a medium-sized wholesaler specializing in connecting technology, entrusted the Viastore software with implementing its proprietary warehouse management system viadat and connecting it to the ERP system DIHA from the LPB Software. Viastore's software takes over the radio-controlled management of the existing intralogistics processes, enabling it to supply its customers in a faster and error-free manner.

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