- The in-mold labeling provides the user with higher decorating options than other methods. The labels are strong and durable and can withstand both rough handlings, shipment-induced scuffing, provide Maximum print quality, Wide range of look & feel options, enables Quick design changeovers, Shorter production time and lower production costs, are Strong and hygienic, and Environmentally-friendly.

- The players in the industry, owing to the advantages offered by it, are increasingly looking forward to adopting IMLs. P&G partnered with Multi-Color Corporation to incorporate a more premium look and feel in their laundry packaging for a better shelf presence. MCC, to deliver a cold foil in-mold label to P&G, transitioned the large volumes of labels across all print technologies, including their entire liquid laundry portfolio and delivered on the desired design intent,.
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In September 2019, Cosmo Films launched a high tear-resistant synthetic paper, polypropylene films for repositionable and removable label applications, matte coated pressure-sensitive label stock films, transparent in-mold label film, high-speed WAL film, and pearlized metalized WAL film. Such instances are indicative of the fact that the in-mold label market is expected to grow over the forecast period.

Moreover, companies are also investing in in-mold labeling systems that enable them to shorten production time and achieve higher print quality. For instance, in January 2020, announced that it received an order from a Brazilian plastic manufacturer for a robotic system of In-Mold Labeling (IML) system.

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Key Market Trends

Food & Beverage Industry is Expected to Hold the largest Share.

- In-mold labeling is expected to exhibit maximum adoption in the food and beverage industry due to the importance of the aesthetic value of packaging in the food and beverage sector. Packaging helps increase the shelf-life of the products and helps attract potential customers.

- In-mold labels are made of a layer of high barrier materials between two layers of polypropylene. This superior barrier makes in-mold labels suitable for the food and beverage industry as it helps increase the shelf-life of the packaged food, thus reducing food wastage significantly.

- The IML and the containers manufactured through in-mold labeling can withstand ultra-low temperatures; thus, they are useful as Ice cream Containers, Yogurt Container, Butter Containers, a Cheese container, Jam container, and other frozen item Food Containers.

Significant product developments and innovations made by the companies are expected to boost the market growth in the forecast period. For instance, in August 2019, Silafrica, a packaging supplier to the East Africa region, added a new Injection Compression Molding (ICM) manufacturing capabilities. It provides almost similar benefits of traditional injection molding while maintaining comparable strength and rigidity. Additionally, the packaging can be produced with in-mold labeling.

Asia-Pacific is Expected to Register Fastest Growth Rate

- In-mold labels are highly customizable, this coupled with the rising disposable income in the hands of the people in the region is expected to boost the demand for innovative, customized and premium labels.

- The companies in the region are expecting a rise in the demand for in-mold labels that are propelling them to either enter the market or expand their production capacities. In February 2018, according to Manjushree Technopack, in-mold labels are expected to see a rise in demand and henceforth has been working with suppliers to customize label applicators for efficient application of in-mold labels.

- Also, In October 2019, according to Label Shimbun, the shrink sleeves and in-mold labels are expected to see growth in the label usage as compared to pressure-sensitive labels. Such instances are indicative of the fact that the market is poised to grow.

- The players in the region in order to cater to the rising trend are increasingly adopting in-mold labeling systems that enable them to achieve such objectives. This is expected to boost market growth in the region over the forecast period.

- In September 2019, Hora Arts Centre installed a Xeikon 3500 digital label press to reach customers’ just-in-time production lines in the region. The press is capable of printing heat transfer, water transfer, in-mold labels, and continuous length wallpaper materials.

- Also, the players in the market are undergoing an expansion that enables them to gain a stronger market footprint, in turn, fueling the market growth over the forecast period. For instance, In September 2019, Barcom Industries announced that it is aiming to increase its market share by diversifying to printing in-mold labels (IML) that would allow it to cater to several industries including FMCG, liquor, lubricant oil, and many more.

Competitive Landscape

The competitive landscape of the In-Mold Labels market remains fragmented. The competitive rivalry amongst the players in the market is high owing to the presence of some key players such as Ccl Industries, Multi-Color Corporation and many more. However, through extensive research and development, expansion strategies these players have been able to gain a stronger footprint in the market. This is evident from the following instances:

- March 2019 -Tadbik announced the launch of RAIN RFID In-Mold Label that contains a specially designed antenna with an Impinj Monza R6-P chip that is suitable for Crate manufacturers, Food and Beverage and Automotive manufacturers.

- April 2019 - Mold-Tek Packaging announced the commissioning of its ninth plant in the next 12 months that would allow the company to customers in the northern region of India.

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