The optical sensors market is expected to grow at a CAGR of 6.33% over the forecast period (2021 - 2026). The adoption of smartphones is quickly outpacing home gadgets in a number of users. It is estimated that more than six billion cell phones will be actively used across the world by 2020.

- Also, the increasing demand for advanced security features in smartphones has led to features, such as on-screen fingerprint scan, an optical sensor that detects and verifies fingerprints, driving the fiber optic sensor market. Synaptics announced, in 2017, that it had started the mass production of its first optical in-display fingerprint sensor. As companies are adopting the on-screen fingerprint authentication, the demand for these sensors is expected to increase.

- Ambient sensors take a measure of the light in the room and adjust the screenâ brightness accordingly. Thus, the increasing demand for smartphones is expected to drive the demand for these sensors. Countries, such as India, with limited market penetration of smartphones, have witnessed double-digit growth in the recent years. The same trend is expected to continue in the near future. Also, the current trend of 4G feature phones is expected to aid the smartphone demand, in turn, driving the demand for optical sensors.

- Optical sensors are also becoming an indispensable tool for manufacturers to save power, time, and money, because of the rapid and precise measurements they provide. Moreover, as these sensors have applications in intelligent lighting, they help in saving power, as they do not rely on a manual on-off switch, but turn on light according to the natural light in the premises.

- Also, increase in the adoption of these lighting systems in commercial and residential applications is expected to increase the demand for optical sensors. The city of Chicago is planning to replace 270,000 city lights over the next four years (2019-2022) with LEDs and intelligent controls. This initiative is expected to save Chicago USD 10 million a year in energy costs. With other cities following suit, the demand for optical sensors in these intelligent light systems is expected to increase.

- The imbalance between the image quality and price has led to an increase in competition, particularly for the consumer electronics segment, which has some of the most established players facing peer pressure over optimal pricing. A number of small players are also facing difficulty over product differentiation, which leads to a potential barrier for their entry into high-volume applications. In this case, a successful product differentiation can move a product from pure pricing to non-pricing factors.
- Thus, companies are vying to overcome this challenge by focusing on advanced and efficient technologies that would help in the miniaturization of sensors, along with superior performance. The increasing adoption of these sensors in non-traditional fields, such as automation (mobile robots), is expected to overcome this challenge.

Key Market Trends

Photoelectric Sensor is Expected to Register a Significant Growth

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These sensors have been recognized for their robust use in the industrial automation marketplace, owing to their high precision in detecting objects. These sensors have found a rising integration into a wide range of automated machinery, mainly for noncontact detections and measurements including counting, monitoring, conveyor mechanisms, transport systems, machine tools, and across assembly lines.

With a greater inclination toward employing robotics and automation through Industry 4.0, there is a pressing need for precision in operations. Thus, driving the need for photoelectric sensors. The packaging, material handling, and automotive industries have emphasized the need for photoelectric sensors, owing to their collaboration of IIoT with Big Data and the reliance on data from smart sensors.

This rising trend in sectors, ranging from packaging (the growth of automated warehouses) to manufacturing, and pharmaceuticals to food and beverages, is set to augment the growth of the market over the forecast period.

Geographic Trends

The United States has always been one of the biggest markets for consumer electronics and the growth in the sector has been ever increasing. But the rate has been slower in the recent years without high fluctuations. According to the Consumer Technology Association (CTA), the sales in 2017 amounted to USD 228 billion, showing an increase from USD 224.3 billion in 2016.

The smartphone household penetration stands at 74% in the United States, which indicates a high potential for household penetration in the country. The US market is primarily driven by the latest product innovations in the market. Optical sensors are typically embedded in smartphones, smart wearable, and smart watches for ambient light and other purposes. Internet of Things (IoT), wearable technology and health and fitness technology have transformed the US market and have been primary drivers for increasing the demand for optical sensors.

Smart TVs are also expected to witness a high growth in the United States, owing to high multi-functionality. It is expected that smart TVs will occupy about 50% of the total households in the United States by 2019, which is expected to further increase. Autonomous vehicles, which use optical sensors, have been on the rise in the United States. Companies, such as Waymo, are stationed in the country and have been expanding operations to drive the use of driverless cars. Various states in the country, such as California, have been expanding testing rules to aid the development of driverless cars, which is expected to increase the sales of optical sensors.

Competitive Landscape

The global optical sensors market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer bases across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market shares and profitability. The companies operating in the market are also acquiring startups working on smart office technologies to strengthen their product capabilities. In December 2017, Rockwell Automation Inc. acquired Odos Imaging, a Scottish technology company that provides three-dimensional, time-of-flight sensing systems for industrial imaging applications. This acquisition enabled it to use the technology for sensing products to deliver solutions to a broad range of demanding industrial applications, including automotive and general assembly, packaging and material handling, and logistics.

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