With the emergence of low-cost carriers (LCC) and growing air passengers, the need for an efficient, mission-critical system for passenger service management is increasing.

- Due to the increasing income levels of customers and low-cost aviation, tickets are becoming more affordable day by day for a broad base of potential customers. For instance, according to the International Civil Aviation Organization (ICAO), in 2018, the LCCs carried an estimated 1.3 billion passengers accounting for approximately 31% of the world's total scheduled passengers.

- Though the passenger service system (PSS) aims to develop a single homogeneous solution, the need for airlines to de-commoditize their products is restraining this possibility.

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Key Market Trends

Rise in Air Travel Passengers is Driving the Market Growth

- The passenger service system (PSS) has its application for mission-critical systems in the airline distribution system, supporting substantial airline processes related to servicing, delivering, and financially fulfilling orders.

- The increasing number of passengers traveling by air and the need for safety and hassle-free processes before, during, and post journey are the major contributing factors to an increase in PSS in the airline industry.

- For instance, the global air passenger traffic grew to 4.3 billion in 2018, a 6.1% increase over 2017, with the number of departures reaching 38 million. The world passenger traffic, in terms of total scheduled revenue passenger-kilometers (RPKs), reached approximately 8.2 trillion RPKs performed, according to ICAO.

Asia-Pacific to Witness a Significant Growth Share during the Forecast Period

- India and China are the major contributors to the aviation industry development in the region, owing to increasing per capita GDP and domestic air connectivity. For instance, according to ICAO, Asia-Pacific recorded 42% of domestic traffic share and grew by 10.4% in 2018.

- The Airport Authority of India is expecting the passenger traffic to increase to 322 million in 2018-2019. The subsequent investments in airport infrastructure, of approximately USD 15 billion, in the next 5 years indicate a rising demand and supply in the aviation sector.

- In October 2018, IndiGo Airlines, the largest low-cost carrier in India, made plans to add its fleet of Airbus SE A320neos and ATR 72 turboprops at a rate of approximately six planes per month. As of May 2019, four of the carriers serving in India, including the defunct Jet Airways, had at least 100 or more aircraft.

- Also, India plans to construct 100 new airports with an investment of close to USD 60 billion in the next 10-15 years, to make air travel more affordable, according to the civil aviation minister. Such factors may augment the demand for passenger service system by airlines in the region.

Competitive Landscape

Increasing shift toward connected systems and focus of airlines on enhancing customer experiences led to differentiated offerings of passenger service system (PSS) by leading vendors, like SITA NV, Amadeus IT Group, etc. Many airline companies have vertically integrated to develop in-house PSS.

- In May 2018 - Scandinavian Airlines renewed a multi-year technology agreement with Amadeus. The Altéa suite of solutions, including inventory, reservation, ticketing, and departure control systems, allowed it to optimize several areas of the business, including passenger services, revenue management, and payment.

- In March 2018 - Jeju Air, South Korea’s first low-cost carrier, extended its partnership with SITA for Horizon Passenger Services System (PSS), to support its business growth across pricing, ancillary revenues, passenger preferences, e-commerce channels, and local language services.

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