The increasing adoption of smart home architecture across the world, which includes features, like remote access, voice control, and seamless connectivity, is further propelling the adoption of smart locks for residential premises. Further, the eliminated need to carry the mechanical keys around has attracted the likes of residential owners.

- The connectivity to smart home technology is further enabled with communication technologies such as Wi-Fi, Z-Wave, ZigBee, Thread, and Propriety. Sometimes all of these technologies are included in the same device. For instance, in CES 2020, Netatmo, a smart home devices manufacturer based out of France, announced the launch of Netatmo Smart Door Lock, a smart door lock, and the keys are compatible with Apple’s HomeKit standard. The company ships with three physical keys that use NFC to instantly and securely unlock the door.

- The increasing penetration of smartphones is also stimulating the growth of connected devices which enable users to remotely access their door locks and unlock the doors using various connected mobile apps. According to Oberlo, an e-commerce company, there are currently 3.5 billion smartphone users across the world, and the penetration rate is approximately 45.4% of the global population of 7.7 billion people. Simply put, four out of every 10 people in the world are currently equipped with a smartphone.

- Amid various driving factors, the growth of the smart locks market could face challenges, owing to the prevailing vulnerability to hacking and increasing threats of cybercrimes, as smart locks, in particular, is a popular target for cybercriminals. For instance, in December 2019, cyber attackers were able to intercept communications to steal key and unlock doors that are locked by KeyWe Smart Locks, a remotecontrolled entry device. Such instances instill a sense of insecurity among the casual users.

- COVID-19 pandemic scenario has led a nosedive in the investments in the ICT industry, particularly in Internet of Things, 5G technologies, and other emerging technologies. Players in the smart lock market are forced to restrict their operational expenses. They have witnessed reduction in hiring and capital budgets as well. Moreover, discretionary consumer spending in this scenario has also lowered the sales of smart locks. The scenario for this market looks bleak, and it is expected to witness a slowdown, which is projected to continue until the second quarter of 2021.

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Key Market Trends

Commercial Adoption is Expected to Grow Significantly

- Factors such as secure and easy management of various entry points through the remote access and the ability to track the security of the premises have enabled the growth of smart lock adoption in these spaces, thus, propelling various stakeholders to invest significant amounts. Moreover, according to the data from the non-profit Gun Violence Archive (GVA), there were a total of 417 mass shootings in the United States by the end of 2019. Such statistics highlight the need for organizations in these spaces (mainly schools and churches) to seek the highest security level possible in the age of mass shootings in public places.

- However, customer service and customer experience play a vital role in the hospitality industry. Hotel management is ensuring that customers’ stay at their place is pleasant. In the process, various hotels are planning to adopt Bluetooth enabled, or Wi-Fi enabled locks in place of RFID locks accessible by IC cards, for their hotels to improve the security of their premises.

- For instance, in September 2019, Watermark Baton Rouge, a luxury hotel, recently deployed VingCard Essence door locks from Assa Abloy Global Solutions, intending to maximize the safety of their guests and staff. The company claims that the lock is embedded with advanced encryption technology that eliminates the risk of keycard cloning and unauthorized access.

- Further, the new smart lock launches aimed at businesses, and office spaces have high growth potential as
numerous people require access within the same facility. The need for enhanced safety has forced the management to simplify the door unlocking process for authorized users. For instance, U-tec is expected to launch a new biometric smart lock designed primarily for their application in office doors

United States is Expected to Grow Significantly

- The adoption of smart locks is still not prevalent in the United States, in comparison with the adoption of other smart home devices. According to a recent study conducted by the Consumer Technology Association (CTA), about 69% (translates to 83 million households) of U.S. households now own at least one smart home device. Of which, the adoption of smart speakers in the country is high, with a rate of 28%, whereas the adoption of smart locks only 10%—statistics such as this highlight the opportunity for market players by following proper marketing strategies.

- The expansion of the key players in the U.S. market to other regions, especially in European nations, is also expected to provide a strong impetus for market growth. For instance, at CES 2020, August Inc. and Yale Locks (smart lock manufacturers based out of United States) announced new smart locks in their product portfolios and the availability of their products for new and existing owners of Yale Smart Lock in the EMEA region under the name ‘Yale Access module.’

- The new product ‘Wi-Fi Smart Lock’ from August Inc. mandates two-factor authentication and two-layer encryption and can be remotely managed through their App and cloud. Similarly, a new Linus Smart Lock from Yale is equipped with DoorSense technology that can monitor the lock/unlock position of the door and notifies. It also supports unlocking of doors via smartphones. Also, the increasing penetration of smartphones is augmenting the growth of connected devices, which enable users to remotely access their door locks and unlock the doors using various connected mobile apps. According to Oberlo, there were about 260 million smartphone users in the United States, as of 2019.

- New product launches in the market could have a significant impact on both the occurrence and nature of competitive reactions. In May 2019, Luckily, a security technology company for homes, offices, and personal items, based out of California, United States, launched the Lockly Secure Pro. This smart lock solution is designed with the patented PIN Genie software. The device also features a 3D biometric fingerprint sensor and is compatible with Alexa and Google Assistant.

Competitive Landscape

The Smart Lock Market is consolidated as the market is still in its nascent stage with fewer adoptions across the globe. However, the market poses various growth opportunities to the smart lock providers due to the increasing need for home and building security. Hence, the market players are consistently innovating to provide innovative products in the market to gain maximum market traction in the forecast period.

- January 2020 -- August Inc. (ASSA ABLOY) announced the launch of the Wi-Fi Smart Lock, which sports a brand-new compact design and built-in Wi-Fi connection. The device comes in the size of a standard doorknob and is 45% smaller in volume and 20% slimmer than the August Smart Lock Pro. The new built-in Wi-Fi feature eliminates the need to pair it with an external bridge.

- January 2020 -- Yale introduces Linus a Smart Lock at CES 2020, Las Vegas. The smart lock is powered by advanced software and the user-friendly Yale Access app. It will offer added functionalities, such as the ability to lock and unlock the door, grant keyless access, and keep track of who comes and goes with a 24/7 access history.

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