On February 19, 2022, the Tiens Groups 2022 Carnival Launch Conference was held. This year’s theme is “COLORFUL TIENS” and promotes cross-border global business across national borders, languages, and cultures. The launch will be shared through the company’s official website and the VShare app instant messaging live broadcast function, and synchronously broadcast live to more than 110 countries and regions around the world.
At the launch conference, Tiens Group will release the complete global development strategy, development plan, and development measure for 2022. This includes a strong emphasis on recruitment with the launch of the “10,000 Leading Global Professionals Plan” which will introduce 100 international level foreign professionals from high-level vocational education and training backgrounds into each country of operation.
Over the last 26 years, Tiens Group has risen to become a global player in biotechnology, health management, hotel tourism, education and training, e-commerce, international trade, higher education, and several other fields. Business reaches across 224 countries and regions, with branches in 110 countries and regions, and production bases in over 20 countries. Tiens Life Science and Technology Research Institute shared with TIENS College are home to academic, post-doctoral, and Nobel Prize level departments dedicated to the research and development, production, and sales of over 600 health goods, beauty and skin care products, household products, and health equipment. Products have met the appropriate standards for certification in the USA, EU, Japan, such as FDA approval, as well as many green and organic certification levels across the world. Till now, the network now services more than 47 million people worldwide through 32,000 family and experience stores. A shared global unified trade system has been constructed for management, education and training, logistics, procurement, customs clearance and inspection, payment, legal services, and taxation. Together with the cross-border e-commerce, customer service and professional development teams, Tiens has built a strong global platform with global channels offering broad prospects and unlimited value.
Tiens Group, In 1996, in the initial stage of the group’s development, the Chinese Ministry of Education approved investment in the establishment of a full-time higher education institute – TIENS College. By 2014, a total school funding of US$220 million had been invested. The establishment of an international and high-level private university has long been a cherished wish of the Tiens Group founder. In 2015, the group began development of a new campus of TIENS College with investment of US$2.7 billion to date, and now covers an area of 3.2 square kilometers, with building space covering 2.1 million square meters, and a capacity for 42,600 students. There are now 12,000 teachers and students living and studying in the beautiful environment of the new campus. While accelerating the development of undergraduate education and responding to the "National Vocational Education Reform Implementation Plan" of China.
The one body multi-wings cross boarder business strategy based on the new replacement and transcendence theory is the cornerstone for Tiens Group and beacon to achieving long-term and transformational development. Further promotion of “Family Consumption Creates Wealth, Building Business on Family Consumption Creates More Wealth” supports people in all countries in attaining mass entrepreneurship and wealth creation.
In 2022, Tiens Group will make several developments. There will be 10,000 new experience stores around the world building upon the existing 32,000 stores to promote the fast development of the main body business.
The “Tai Chi Life”/Taijisun Health Management Experience Stores are central to the network – the Body. Marketing and cross-border e-commerce are the main Wings. They will continue to focus on world-renowned branded products, enriched by local high-quality daily use and daily need global products, which are bought and sold locally, and globally, replacing, developing, and sharing across the world. For the purpose of improving the competitiveness of the logistics system, country based warehouses and the four major overseas warehouses will be joined by even more global overseas warehouses strategically placed in countries along the “Belt and Road”. The new experience stores, new marketing, new e-commerce, new education, new medical treatments, new tourism and hotels, new supply chain, new financial media and other transformational industries. They are developing independently and complementing each other. They are getting stronger and stronger. They operate as the multiple Wings of a single Body, empowering each other, supporting each other, linking, and replacing.
When building a career, the key lies in developing professional skills. Tiens development of ‘One Body with Multiple Wings’ requires more like-minded skilled professionals to make great achievements together. So, Tiens Group is implementing the “10,000 Leading Global Professionals Plan”. In this year, Tiens will introduce 100 international professionals and high-level global foreign vocational education professionals in each country of operation to motivate excellent mechanisms and innovative models. Tiens will bring on high-end professionals, especially those who are proficient in business, good organizers, good leaders who are prepared for a hard fight. Leaders of global education and excellent teams. Developers of global markets, healthy culture, team growth, and entrepreneurship. Those who can bring extraordinary results and capture a global reputation. Those who want to grow together with Tiens, achieve mutual success, share, integrate, and develop together. Tiens is a home to those who want to create a world through partnership, build global alliances, seek a place where we all develop, and shine more brilliantly in the future!

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