One problem, however, is that the major search engines (Google in particular) not only rank pages for relevant content (determined by the factors mentioned above and more), but also for new content. What this means to you is that your rankings will rise to a certain level and then not go any higher, even though your site has been "optimised to the max". Your site should offer new, relevant content on a daily basis to get to the top and remain there. The pace at which you can add content to your site can vary from monthly to regular, depending on the nature of your company, your competition, and targeted keywords.

A complex, database based content management system is required to deliver new content to the site in a manner that is readable by search engines (i.e. not by the use of javascript, iframes, or the like).

Using a weblog that sits on your server and operates under your domain name is the most cost-effective way of doing this. The following is done by updating the weblog with rich articles or commentaries, distributing this information to the public, and allowing users to post comments:

1) The number of inbound connections to your website increases

2) Increases the level of spinning or crawling of your web by major search engines

3) Improves Site user interactivity

4) Increases your rating on search engines

For more info, please refer to http://www.superweb.com.my