Mexico Pea Protein Market size was valued at USD 19 Million in 2023 and the total Mexico Pea Protein revenue is expected to grow at a CAGR of 19.20% from 2024 to 2030, reaching nearly USD 65 Million.
Market Estimation & Definition
The Mexico pea protein market encompasses the production, processing, and application of pea-derived protein ingredients used in food, beverages, dietary supplements, and functional products. As of 2023, the market valuation is estimated at approximately USD 50 million, with a projected CAGR of around 12% through 2028.

Market sizing considers production capacity, import and export dynamics, industry investments, and the uptake of plant-based products across various consumer segments.

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Market Drivers & Opportunities
Key factors propelling market growth include:

Increasing Popularity of Plant-Based Diets: A growing segment of Mexican consumers are adopting vegetarian, vegan, or flexitarian lifestyles, boosting demand for plant-based protein sources.

Health & Wellness Trends: Rising awareness of nutrition and health benefits associated with plant proteins encourages consumers to choose pea protein-enriched products.

Sustainability and Eco-Consciousness: Pea protein’s environmentally friendly profile aligns with Mexico’s increasing focus on sustainability and responsible consumption.

Product Innovation & Diversification: Local and international companies are introducing plant-based alternatives, including dairy substitutes, snacks, and protein powders.

Import Substitution & Local Sourcing: Efforts to develop domestic sourcing and processing capabilities are reducing reliance on imports, supporting local agriculture.

Opportunities lie in developing organic, non-GMO, and locally sourced pea protein products, as well as expanding into new categories like functional foods, beverages, and pet nutrition.

Segmentation Analysis
The report segments the Mexican pea protein market by:

Source: Yellow peas, green peas.

Form: Isolated pea protein, concentrates, textured pea protein.

Application: Plant-based dairy, meat analogs, snacks, sports nutrition, functional foods, pet foods.

Distribution Channel: Supermarkets, health stores, online platforms, foodservice.

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Market Trends & Insights
Growth of Plant-Based Alternatives: Increased availability and acceptance of plant-based dairy and meat products incorporating pea protein.

Consumer Preference for Clean Label & Sustainability: Demand for minimally processed, eco-friendly ingredients with transparent sourcing.

Local Production Initiatives: Growing investments in domestic pea cultivation and processing facilities to meet rising demand and reduce import dependency.

Export Potential: Mexico’s strategic location and growing expertise in plant-based ingredients position it as a potential exporter of pea protein within Latin America and beyond.

Competitive Landscape & Future Outlook
Key players include local processors and international companies expanding into Mexico. Strategic collaborations with farmers and investments in processing infrastructure will be critical to meeting demand.

Looking ahead, the Mexican pea protein market is expected to grow steadily, driven by consumer preferences, sustainability commitments, and product innovation. The increasing focus on health-conscious and environmentally friendly foods positions Mexico as an emerging market in the Latin American plant-based protein landscape.

Conclusion
Valued at approximately USD 50 million in 2023, the Mexico pea protein market is projected to grow at a CAGR of around 12% through 2028. The rising consumer interest in plant-based and sustainable nutrition presents significant opportunities for industry stakeholders to innovate and expand their offerings.

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