US Pet Wearable Market size was valued at USD 912 Mn. in 2023 and the total US Pet Wearable revenue is expected to grow at a CAGR of 13.6% from 2024 to 2030, reaching nearly USD 2226 Mn.
Market Estimation & Definition
The US pet wearable market includes electronic devices designed to track, monitor, and support the health and safety of pets. These devices encompass GPS trackers, activity monitors, health sensors, and smart collars. As of 2023, the market valuation is estimated at approximately USD 1.2 billion, with a forecasted CAGR of around 20% through 2028.
Market sizing considers the rising adoption among pet owners, technological innovations, and the expanding product offerings tailored to different pet types and owner needs.
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Market Drivers & Opportunities
Key factors driving market growth include:
Rising Pet Ownership: The US has a significant pet population, with increasing humanization of pets leading to greater investment in pet health and safety.
Technological Innovation: Advancements in IoT, miniaturization, and battery technology have made pet wearables more effective, affordable, and user-friendly.
Health & Wellness Focus: Pet owners are increasingly interested in real-time health monitoring, activity tracking, and safety features to ensure their pets' well-being.
Data-Driven Care: Integration with mobile apps and cloud platforms allows owners and veterinarians to access health data, enabling proactive care.
COVID-19 Pandemic Impact: The pandemic heightened awareness about pet health, leading to increased adoption of remote monitoring devices.
Premiumization & Customization: Growing demand for high-end, feature-rich devices tailored to specific breeds, sizes, and health conditions.
Opportunities include expanding into emerging segments like behavioral monitoring, integrating AI for predictive analytics, and developing pet-specific wearables for different animals.
Segmentation Analysis
The report segments the US pet wearable market by:
Product Type: GPS trackers, activity monitors, health sensors, and smart collars.
Application: Health monitoring, activity tracking, safety & security, and behavioral analysis.
Animal Type: Dogs, cats, and other small pets.
Distribution Channel: Online retail, specialty pet stores, veterinary clinics, and direct-to-consumer platforms.
North America leads the market due to high pet ownership rates, technological adoption, and a strong culture of pet humanization.
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Market Trends & Insights
Integration with Veterinary Services: Wearables are increasingly used in veterinary care for remote monitoring and diagnostics.
AI & Data Analytics: Advanced analytics provide insights into pet health trends, enabling early detection of health issues.
Subscription-Based Models: Many companies adopt subscription plans for ongoing data analysis, software updates, and accessories.
Sustainability & Comfort: Focus on eco-friendly materials and ergonomic designs to enhance pet comfort and owner satisfaction.
Regulatory & Ethical Considerations: Data privacy and security are gaining importance as devices collect sensitive health information.
Competitive Landscape & Future Outlook
Leading players include Whistle Labs, Garmin, FitBark, PetPace, and Tractive. Strategies involve product innovation, expanding distribution channels, and forming strategic partnerships with veterinary clinics and pet care providers.
The US pet wearable market is expected to continue its strong growth trajectory, driven by technological advancements, evolving consumer preferences, and a growing emphasis on pet health and wellness.
Conclusion
Valued at approximately USD 1.2 billion in 2023, the US pet wearable market is projected to grow at a CAGR of around 20% through 2028. The increasing humanization of pets, coupled with technological progress, is transforming pet care into a more data-driven and proactive industry.
Companies that innovate in device functionality, improve user experience, and prioritize pet safety and health will be positioned for success in this expanding market.
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