The Protein Powder by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2024-2033).

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The Protein Powder market, as analyzed by The Business Research Company, has exhibited robust growth in recent years, with its size poised to escalate from $25.19 billion in 2024 to $26.94 billion in 2024, reflecting a notable Compound Annual Growth Rate (CAGR) of 7.0%. This expansion in the historical context can be primarily ascribed to evolving dietary preferences, burgeoning demand for sports nutrition, the surge in vegetarian and vegan lifestyles, and the evolution of the fitness industry coupled with the proliferation of e-commerce channels.

Forecasts indicate a continued upward trajectory for the Protein Powder market in the forthcoming years, with a projected surge to $36.3 billion by 2028, underpinned by a CAGR of 7.7%. Anticipated drivers in the forecast period include heightened health consciousness, demographic shifts with an aging population, increasing disposable incomes, the prevalence of customization and personalization trends, and the burgeoning digital health and fitness platforms. Notable trends anticipated in the forecast period encompass the ascendancy of plant-based offerings, the integration of functional ingredients, emphasis on clean label and transparency, the accentuation of personalization and customization, and heightened consideration for cognitive and mental health.

A rising number of fitness enthusiasts is expected to propel the protein powder market going forward. Fitness enthusiasts are people who are committed to their physical well-being and who care about their food, viewing it as a vital component of their overall well-being. Fitness enthusiasts use protein powder to aid weight loss and help tone their muscles, thus, an increase in fitness enthusiasts will propel market growth. For instance, according to the 2022 IHRSA Health Club Consumer Report shared by the International Health, Racquet & Sportsclub Association, a US-based global community of health and fitness professionals, in 2022, more than 1 out of 5 Americans belonged to a health club or fitness studio, reaching 66.5 million consumers with a growth rate of 3.6%. Therefore, the rising number of fitness enthusiasts is driving the growth of the protein powder market.

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The protein powder market covered in this report is segmented –
1) By Type: Casein Protein, Whey Protein, Egg Protein, Soy Protein
2) By Flavor: Chocolate, Cookies And Cream, Vanilla, Strawberry, Other Flavors
3) By Sources: Plant Sources, Animal Sources
4) By Distribution Channel: Nutrition Stores, Supermarkets, Chemists, Online, Other Channels
5) By End Use: Dietary Supplements, Food and Beverages, Pharmaceuticals, Other Uses

An emergent trend within the Protein Powder market landscape is the fervent pursuit of product innovation, with key industry players diligently engaged in the development of novel solutions to fortify their market positioning. A case in point is the initiative undertaken by Dymatize Enterprises LLC, a prominent US-based purveyor of diverse nutritional and bodybuilding supplements, which introduced the Dymatize Complete Plant Protein in July 2022. This pioneering vegan plant-based protein powder is meticulously formulated with a comprehensive amino acid profile and a performance protein blend derived from five distinct plant sources, facilitating muscle support and post-exercise recovery. Notably, it is lactose-free and effortlessly soluble in water or milk alternatives, offering a substantial 25 grams of complete protein per serving, accompanied by a modest calorie count of 160.

The protein powder market report table of contents includes:
1. Executive Summary
2. Protein Powder Market Characteristics
3. Protein Powder Market Trends And Strategies
4. Protein Powder Market - Macro Economic Scenario
5. Global Protein Powder Market Size and Growth

....

31. Global Protein Powder Market Competitive Benchmarking
32. Global Protein Powder Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Protein Powder Market
34. Protein Powder Market Future Outlook and Potential Analysis
35. Appendix

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