The Protein Supplements Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2024-2033).

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According to The Business Research Company’s Protein Supplements Global Market Report 2024, the protein supplements market has experienced robust growth in recent years, with its valuation expanding from $20.39 billion in 2024 to $22.25 billion in the same year, representing a notable compound annual growth rate (CAGR) of 9.1%. This growth trajectory in the historical period is attributable to several factors, including the burgeoning awareness surrounding fitness and health, heightened recognition of the manifold benefits of protein consumption, the burgeoning sports nutrition industry, evolving dietary patterns, and the advent of innovative products with diverse offerings.

Forecasts suggest that the protein supplements market is poised for accelerated expansion in the forthcoming years, with projections indicating a surge to $33.24 billion by 2028, reflecting a robust CAGR of 10.6%. Anticipated drivers of growth in this forecast period encompass an ongoing emphasis on health and wellness, the escalating adoption of plant-based dietary regimens, the amplification of e-commerce channels and direct-to-consumer modalities, the proliferation of personalized and targeted nutritional strategies, and the seamless integration of protein supplements into everyday dietary practices. Key trends anticipated in this outlook include advancements in product textures and formats, the evolution of sports nutrition and performance enhancement solutions, the ascendancy of collagen supplements, an emphasis on brand transparency and consumer trust, and the pervasive influence of social media on marketing endeavors.

The rise in customer preference for food supplements is driving the protein supplements market. Food Supplements are intended to make up for dietary deficiencies among individuals through their regular diet. The desire to lead active and healthy lifestyles has increased participation in sports and fitness activities, driving the demand for food supplements, especially protein supplements. For instance, in October 2022, according to the Consumer Survey on Dietary Supplements, a 2022 online survey among 3,133 U.S. adults age 18+, and 2,342 adults consuming dietary supplements seasonally, conducted by The Council for Responsible Nutrition (CRN), a US-based trade association representing more than 200 dietary supplement and functional food manufacturers, 75% of Americans use dietary supplements where majority of supplement users are regular users. Thus, an increase in customer preference for food supplements is expected to boost the demand for protein supplements during the forecast period.

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The protein supplements market covered in this report is segmented –
1) By Type: Protein Powder, Protein Bar, Ready to Drink
2) By Source: Plant-based, Animal-based
3) By Raw Material: Casein Protein Supplements, Whey Protein Supplements, Egg Protein Supplements, MPC Protein Supplements, Soy Protein Supplements
4) By Distribution Channel: Supermarkets & Hypermarkets, Online Stores, Drug Stores

In response to these market dynamics, major players within the protein supplements sphere are strategically innovating, with a particular focus on the development of novel products such as plant-based protein supplements aimed at fortifying their competitive positioning. Plant-based protein supplements, derived from sources such as peas, rice, soy, hemp, and other botanical ingredients, represent a compelling dietary option, furnishing individuals with a concentrated and convenient protein source while offering alternatives to animal-derived counterparts.

A case in point is the initiative undertaken by Dymatize, a reputable US-based nutritional supplements entity, which unveiled its groundbreaking offering, the Complete Plant Protein, in July 2022. This innovative powder harnesses the potency of five plant-based sources, ensuring a comprehensive amino acid profile conducive to optimal protein delivery pre- or post-workout. Boasting 25 grams of protein per serving, minimal caloric content, and no added sugars, artificial colors, sweeteners, soy, or dairy components, this vegan powerhouse is available in delectable Creamy Chocolate and Smooth Vanilla variants. Its introduction underscores a commitment to providing fitness enthusiasts with a wholesome and gratifying solution to support their muscle recovery endeavors and ambitious fitness aspirations

The protein supplements market report table of contents includes:
1. Executive Summary
2. Protein Supplements Market Characteristics
3. Protein Supplements Market Trends And Strategies
4. Protein Supplements Market - Macro Economic Scenario
5. Global Protein Supplements Market Size and Growth

.....

32. Global Protein Supplements Market Competitive Benchmarking
33. Global Protein Supplements Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Protein Supplements Market
35. Protein Supplements Market Future Outlook and Potential Analysis
36. Appendix

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