Meticulous Research®—a leading global market research company, published a research report titled, ‘Europe E-commerce Market by Business Model (Horizontal E-commerce and Vertical E-commerce), Browsing Medium, Payment Mode (Card Payments, Digital Wallets, Bank Transfers, Cash Payments), Operating Channel, and Offering - Forecast to 2030.’
According to this latest publication from Meticulous Research®, the Europe e-commerce market is projected to reach $2,984.8 billion by 2030, at a CAGR of 15.7% from 2023 to 2030. The growth of this market is driven by rising internet and smartphone penetration, the growing usage of social media and social commerce, and increasing consumer interest in convenient shopping solutions. Furthermore, the high cost of warehouse management solutions and the local laws and regulations for EU E-commerce are expected to create market growth opportunities during the forecast period.
However, E-commerce automation and extended execution of the supply chain footprint restrain the growth of this market. Also, trade barriers for taxation in the EU digital economy and increasing security & privacy concerns are major challenges for the players in this market. Furthermore, the rising adoption of AI and the growing use of AR and VR technologies in E-commerce are key trends in the Europe E-commerce market.
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The Europe E-commerce market is segmented based on business model, browsing medium, payment mode, operating channel, and offering. The study also evaluates industry competitors and analyzes the market at the regional/country level.
Based on business model, the Europe E-commerce market is segmented into horizontal E-commerce and vertical E-commerce. In 2023, the horizontal E-commerce segment is expected to account for a larger share of the Europe E-commerce market. The large market share of this segment is mainly attributed to the advantages of the horizontal E-commerce model, such as access to diverse product categories. The segment engages a large section of consumers and has high sales. These factors contribute to the segment’s large share.
Based on browsing medium, the Europe E-commerce market is segmented into desktop/laptop and mobile/tablet. The mobile/tablet segment is subsegmented into application-based and browser-based. In 2023, the desktop/laptop segment is expected to account for the larger share of the Europe E-commerce market. This segment’s large market share is attributed to the growth in E-commerce during the COVID-19 pandemic and the work-from-home culture’s positive impact on desktop/laptop sales. Also, customer preference for high-quality visualization, which provides a better shopping experience and detailed product information, has increased E-commerce sales via desktops and laptops.
Based on payment mode, the Europe E-commerce market is segmented into card payments, digital wallets, bank transfers, cash payments, and other payment modes. In 2023, the card payments segment is expected to account for the largest share of the Europe E-commerce market. The large market share of this segment is mainly attributed to consumers’ high preference for card payments, particularly in developed countries, due to the convenience and superior security cards offer.
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Based on operating channel, the Europe E-commerce market is segmented into pure play E-commerce and omni-channel E-commerce. In 2023, the omni-channel E-commerce segment is expected to account for the larger share of the Europe E-commerce market. The large market share of this segment is attributed to the benefits of omni-channel E-commerce, such as enhanced customer experience, increased sales & consumer traffic, better customer loyalty, and better data collection for optimum customer and resource management.
Based on offering, the Europe E-commerce market is segmented into beauty & fashion products, travel & tourism, electronic products, household products, pharmaceutical products, food & beverage, and other offerings. In 2023, the beauty & fashion products segment is expected to account for the largest share of the Europe E-commerce market. The large market share of this segment is mainly attributed to various factors, such as rapidly changing customer behaviors and preferences in online shopping, the high demand for cosmetics and clothing, and the rising popularity of mobile wallets. Also, the increasing use of smartphones, the incorporation of advanced technologies in online platforms, and the high availability of various beauty & fashion goods for comparison on E-commerce platforms support this segment’s growth.
Based on geography, the Europe E-commerce market is segmented into the U.K., Germany, France, Italy, Spain, the Netherlands, Switzerland, Sweden, Poland, Norway, Sweden, Denmark, Ireland, Russia, and the Rest of Europe. In 2023, the U.K. is expected to account for the largest share of the Europe E-commerce market, followed by Germany, France, Russia, Italy, and Spain. This market growth is mainly attributed to rapid penetration of the Internet, supportive government initiatives towards advanced technologies, and a rise in the incorporation of AI in online shopping platforms.
Key Players:
The key players operating in the Europe E-commerce market are Amazon.com, Inc. (U.S.), Alibaba Group Holding Limited (China), eBay Inc. (U.S.), Rakuten, Inc. (Japan), ALLEGRO.EU S.A. GROUP (Luxembourg), AliExpress (China), Zalando SE (Germany), ASOS plc (U.K.), Cdiscount (France), Otto GmbH & Co KG (Germany), Flubit Ltd (France), The Very Group Limited (U.K.), Ocado Group (U.K.), H & M Hennes & Mauritz AB (Sweden), and E.Leclerc (France).
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Key Questions Answered in the Report:
• Which are the high-growth market segments based on business model, browsing medium, payment mode, operating channel, offering, and geography?
• What was the historical market size for E-commerce in Europe?
• What are the market forecasts and estimates for the period 2023–2030?
• What are the major drivers, restraints, opportunities, challenges, and trends in the Europe E-commerce market?
• Who are the major players, and what shares do they hold in the Europe E-commerce market?
• What is the competitive landscape like in the Europe E-commerce market?
• What are the recent developments in the Europe E-commerce market?
• What strategies are adopted by the major players in the Europe E-commerce market?
• What are the key geographic trends, and which are the high-growth countries?
• Who are the local emerging players in the Europe E-commerce market, and how do they compete with the other players?

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