The global broadcast equipment market is projected to grow at a significant CAGR during the forecast period. The key factors that drive the growth of the market include the rising number of devices integrated with the digital media as well as increased internet penetration. This has leveraged the customers with an option to access media content individually in terms of entertainment, social activity, and information at any time and anywhere. Further, an increase in the demand for the ultra-high definition content production and its effective transmission drives the growth of the market. The radical shift towards the software-oriented systems from hardware and open architecture-based systems also supports market growth.
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Moreover, rising demands for direct to consumer (D2C) offerings via multi-channel networks and over the counter services in both developing as well as developed economies are likely to improve the global broadcast equipment market during the forecast period. Additionally, online media content has also increased from the past decade. In addition, as per the Cisco VNI report 2017, 80% of internet traffic is generated from the video-streaming segment. Thus, rising mobile devices is making it easier for consumers to access music and video content on the go, and thus, it creates a wide scope for market growth during the forecast period.
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Segmental Outlook

The global broadcast equipment market is segmented on the basis of product, technology, and application. Based on the product, the market is segmented into dish antennas, switches, video servers, encoders, transmitters & repeaters, and others. Based on technology, the market is bifurcated into digital broadcasting and analog broadcasting. Based on the application, the market is segmented into radio and television. The television segment includes the analysis of the direct broadcasting satellite (DBS), cable television, and IPTV.

Digital Broadcasting Segment to Register Significant Market Growth

Amongst the technology segment of the market, digital broadcasting is likely to register significant growth in the global broadcasting equipment market. The segmental growth of the market is attributed to the continuous evolution of digital broadcast technology. This has also led to several benefits such as a rise in the capacity of the transmitted bandwidth, enhanced picture quality, and upgraded coverage across the globe. It has also added various features such as it allows the viewers to check out player statistics and get various information such as news and weather forecasts while watching a different program. Thus, these benefits overall contribute to the segmental growth of the market.

Regional Outlook

The global broadcast equipment market is segmented geographically into North America, Europe, Asia-Pacific, and the Rest of the World. Asia-Pacific region is estimated to grow significantly during the forecast period. The growth of the region is backed by several factors including an increase in the cable & satellite television channels along with an upsurge in the internet penetration that created a scope to provide high-quality content to the viewers.

Moreover, the North American region also significantly contributes to market growth as there is wide adoption of the online platforms. The online platform in the region is growing at a very fast pace with the inclusion of novel and upgraded technologies that intended to improve personalized user experiences. Thus, these factors lead to market growth in the region.


Market Players Outlook

Some of the prominent players operating in the global broadcast equipment market include Acorde Technologies SA, Alcatel-Lucent SA, Cisco Systems, Inc. ARRIS Enterprise Inc., Brightcove Inc., Ericsson AB, ETL Systems Ltd., Grass Valley Canada, and others. These are the key companies adopting several organic and inorganic growth strategies such as product launches & developments, partnerships, agreements, and acquisitions to strengthen their product portfolios and maintain a competitive position in the global broadcast equipment market.

The Report Covers

⦁ Market value data analysis of 2019 and forecast to 2026.
⦁ Annualized market revenues ($ million) for each market segment.
⦁ Country-wise analysis of major geographical regions.
⦁ Key companies operating in the global broadcast equipment market. Based on the availability of data, information related to products, and relevant news is also available in the report.
⦁ Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
⦁ Analysis of market-entry and market expansion strategies.
⦁ Competitive strategies by identifying ‘who-stands-where’ in the market.

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