Content Intelligence Market is anticipated to grow at a CAGR of 28.2% during the forecast period. The rising adoption of new advanced technology such as machine learning (ML), artificial intelligence (AI), big data and Natural Language Processing (NLP) is fueling the growth of the content intelligence market. Machine learning is the subset of AI and is impacting almost every industry such as automobile, advertising, retail, and finances apart from that the content marketing is one of the most important use cases of machine learning. AI and ML provide advantages to every facet of content marketing by advanced machine learning technology. These technologies allow to analyses and develop content marketing strategies which supports businesses.
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ML is performing simple content creation that enables marketers to get customer’s insight regarding product. For instance, the ML technique analyzes user behavior and competitor strategies to regulate the best approach with potential customers. The different ways machine learning transforms content marketing through improved productivity, targeted and personalized content, finding the right content, tracking data, reduced cost, content automation and AI for content. Content intelligence utilizes software and services to transfer raw data into valuable insights and these insights are converted into an actionable task for content markers.
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Content intelligence applies the AI technology to offer a more personalized experience for the customer and making content easier to find for them. Marketing strategies utilize content intelligence in order to be successful. Digital transformation has transferred lifestyle from offline to online, it’s up to content marketers to keep up with these trends. Content intelligence is software that gives the ability to create personalized offers that make the most of the rich content, email, and social media. Owing to these benefits of content intelligence software, the content intelligence market is growing remarkably during the forecast period.

Smart content services that include smart imaging, smart crop and smart tags that are utilized to make easy images and text and deliver the personalized to attract the big audience. The increasing need for market intelligence and growing demand for audience interest analysis and growing utilization of the technologies that include ML, AI, IoT and NLP to accelerate content production has fueled the growth of the content intelligence market during the forecast period.

Global Content Intelligence Market Segmentation

By Component

Solutions
Services
By Deployment Type

Cloud
On-premises
Hybrid
By Vertical

BFSI
Government & Public Sector
Healthcare & Life Sciences
IT & Telecommunications
Media & Entertainment
Retail & Consumer Goods
Others
Global Content Intelligence Market – Segment by Region

North America

US
Canada
Europe

Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific

China
Japan
India
Rest of Asia-Pacific
Rest of the World

Latin America
Middle East Africa
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