The global Wi-Fi as a service market is growing at a significant CAGR of more than 22.0% during the forecast period (2019-2025). Wi-Fi as a service is referred to as a subscription-based service that can be installed for the deployment of large-scale wireless networks. It is a typical cloud-based infrastructure that enhances the security, reliability, and speed of WLAN access networks across organizations having limited IT resources. The Wi-Fi as a service market is expected to see robust growth, with the support of various factors, such as increasing demand for high-speed centralized network infrastructure and remote troubleshooting. In addition, the low capital expenditure on the installation of the Wi-Fi as a service is further driving its demand in SMEs across the globe.

The rising trend of BYOD and enterprise mobility is one of the major factors that are estimated to develop growth opportunities for the growth of Wi-Fi as a service market. BYOD is making noteworthy progress in the corporate world, it is estimated that more than 75% of the employees in the emerging economies such as India, China, Brazil, and Russia are using their devices at their workplace, and 44% of the employees in developed countries such as the US and Germany are using their devices at the workplace. Employees have shown a significant interest in the deployment of devices that can suffice the need for both personal and professional applications to avoid hassles such as inconvenience due to carrying separate devices. These are the major factors indicating the increasing trend of BYOD and mobility in the enterprise.

In addition, a rapid surge in the development of smart cities has been witnessed across the globe over the past few years. Emerging economies such as China and India are also competing in implementing smart city projects across their province. For instance, in China, the development of innovative smart city projects involves some key factors, such as digital integration and deployment of new and sustainable mobility solutions. It has been shown that more than 500 cities in China have already been working on the new smart city initiative “PATH”. There is the significant importance of location-based services coupled with the IoT solutions to locate and track the objects within the city and maintaining the safety of citizens. Therefore, the rising focus on smart city projects is anticipated to drive the demand for Wi-Fi as a service system. However, the data security concerns in cloud infrastructure restraints market growth across the globe.

Segmental Outlook
The Wi-Fi as a service market is classified on the basis of vertical into BFSI, IT & telecom, retail, education, government, and others. Several industries, such as retail, hospitality, and education, providing direct customer service are inclined toward offering effective customer service through Wi-Fi hotspots.

Global Wi-Fi as a service market is driven by IT & Telecom
The Wi-Fi as a service is expected to project considerable CAGR in the IT & telecom sector during the forecast period. This is due to the significant adoption rate of cloud-based solutions in SMEs from different industry verticals. Wi-Fi as a service does not require any investment on specific hardware. This, in turn, is gaining traction of large enterprises towards the deployment of Wi-Fi as a service system. In addition, the increasing trend of BYOD and enterprise mobility is estimated to develop growth opportunities for Wi-Fi as a service market during the forecast period. BYOD brings needed flexibility for companies, which can be a solution to boost the productivity of employees with strong preferences to use their own devices. This, in turn, is increasing the trend for BYOD in the Wi-Fi as a service market.

Regional Outlook
The global Wi-Fi as a service market is classified on the basis of geography, which includes North America, Europe, Asia-Pacific, and the Rest of the World. North America is estimated to have considerable market share in global Wi-Fi as a service market. The US and Canada are the major economies of North America. The region has well-developed information communication technology (ICT) and employs the adoption of a larger number of connected devices. Moreover, a significant rise in the adoption of smart home technologies, favorable government policies and the presence of key market players, such as AT&T Inc. is further estimated to propel the market growth in the region.

Asia-Pacific is expected to propel with a considerable growth rate in the global market
Asia-Pacific is estimated to project a considerable CAGR in the global Wi-Fi as a service market during the forecast period. This is attributed to the investment in R&D on advanced communication technologies, the development of strong IT infrastructure, and growing internet penetration over the past few years. According to a white paper published by the United States’ Consumer Technology Association and United Parcel Service (UPS), in March 2018, the smart cities have a great potential to become a major factor for the global development sector in Asia-Pacific. The region already is equipped with advanced technologies, including proper network coverage, and government support, which is essentially required in the rapid development of smart cities and smart technologies in the region.

Market Players Outlook
The key players in the Wi-Fi as a service market are contributing significantly by providing advanced technology-based products and expanding their geographical presence across the globe. The key players operating in the global Wi-Fi as a service market include Cisco Systems, Inc., Wipro Ltd., Huawei Technologies Co., Ltd., AT&T Inc., Aruba, and CommScope, Inc. These market players adopt various strategies such as product launch, partnerships, collaborations, mergers, and acquisitions to sustain a strong position in the market.

The Report Covers
Market value data analysis of 2018 and forecast to 2025.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in global Wi-Fi as a service market. Based on the availability of data, information related to products & services, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.

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