The marketing automation market is projected to grow at a considerable CAGR of around 14% during the forecast period (2020-2026). The significant rise in the demand from all kind of enterprises such as small, medium, and large enterprise to have a strategic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience is a key factor promoting the growth of the global marketing automation market. Marketing automation uses predictive analytics to offer several benefits over the traditional software in terms of generating a lead. This is due to the fact that marketing automation software starts its operations with a clearly defined set of target accounts and maintains a relationship with the decision-makers and influencers by offering highly targeted personalized engagement solutions.
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Before taking any business-related leads, it is important for the marketers to develop a deep understanding of their potential customers to confine their targeted market. The ability of the first-party data to inform profiling to identify the major characteristics of the high potential accounts is further creating the demand for this software incorporated. The marketing automation software and services minimize the possibilities related to the purchases of unrelated traffic for highly targeted programs. The syncing efforts between marketing and sales are the key pillar for successful account-based marketing. Marketers must consider metrics beyond MQLs to maintain a strong working partnership with the sales team. Furthermore, the considerable presence of marketing automation providers along with cohesive government policies is anticipated to support the growth of the marketing automation market.
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Segmental Outlook

The marketing automation market is classified on the basis of application, deployment type, and end-users. Based on the application, the market is segmented into social media marketing, distribution management, campaign management, lead nurturing, and transportation. Based on the deployment type, the market is bifurcated into cloud-based and on-premises. The emergence of advanced technology resulted in the rising demand for cloud-based marketing automation which is anticipated to drive this market segment. Further, the cloud software enables businesses to lower down their operating costs, and run infrastructure more efficiently and scale with fluctuating needs of the business. These factors are positively impacting the market, which in turn, is resulting in the rising adoption of marketing automation software. Based on end-user, the market is segmented into retail, BFSI, transportation, manufacturing, healthcare, transportation, and others.


Retail will be a considerable segment based on end-user

Based on end-user, the retail segment is anticipated to hold considerable market share during the forecast period. The retail sector finds a significant application of marketing automation. The retail sector uses the marketing automation software to improve the business solutions by analyzing unstructured data and comprehend customer’s behavior towards a particular product.


Regional Outlook

The global marketing automation market is further segmented on the basis of geography including North America, Europe, Asia-Pacific and Rest of the World. North America is anticipated to hold a major share in the global marketing automation market during the forecast period. Early mover advantage is a key factor contributing to the high market share of the marketing automation market in the region. Cohesive government support for the adoption of such software and services in the region is anticipated to drive the growth during the forecast period.


Asia-Pacific will augment with the significant growth rate in the marketing automation market

Asia-Pacific is anticipated to grow at a considerable CAGR during the forecast period. The factors attributing to the growth rate of Asia-Pacific include a significant rise in the penetration of social media platforms. Moreover, the emergence of small and medium enterprises and rising investment in the cloud and the SaaS market are likely to propel the growth of the marketing automation market in Asia-Pacific. Moreover, the presence of China, one of the major hubs for marketing to further promote the adoption of marketing automation in the country which in turn will drive regional growth.


Market Players Outlook

The major companies operating in marketing automation market include IBM Corp., Oracle Corp., SAP SE, Google LLC, Adobe Systems, Inc., Brand24 Global, Inc., Buffer, Inc., Cision, Ltd., Clarabridge, Inc., Cognizant Technology Solutions Corp., AWeber, Frrole, Inc., GoodData Corp, Google, LLC, Hootsuite Media, Inc., NetBase Solutions, Inc., and so on. These players are actively adopting different growth strategies such as merger & acquisitions, partnership, and collaboration. Technological advancement and new product launches are the core strength of the market players to remain competitive in the market place. For instance, in June 2018, Adobe Systems Inc. had acquired a leading commerce platform Magento Commerce. Adding the Magento Commerce Cloud to the Adobe Experience Cloud will provide a single, end-to-end digital engagement platform that includes content development, marketing, advertisement, business-to-business (B2B) analytics and business-to-customer (B2C) service.

The report covers

⦁ Market value data analysis of 2019 and forecast to 2026.
⦁ Annualized market revenues ($ million) for each market segment.
⦁ Country-wise analysis of major geographical regions.
⦁ Key companies operating in the global marketing automation market. Based on the availability of data, information related to the products, and relevant news is also available in the report.
⦁ Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
⦁ Analysis of market-entry and market expansion strategies.
⦁ Competitive strategies by identifying ‘who-stands-where’ in the market.
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