The global waterborne coatings market is projected to grow at a considerable CAGR during the forecast period. The increasing application of waterborne coatings in the construction, packaging, textile, and electronics industry among others is a key factor to drive the growth of the global water coating market. The waterborne coatings use water as a solvent to disperse a resin. The waterborne coatings contain upto 80% of water and 20% of some other solvents. Therefore, the waterborne coatings are having low toxicity easy to apply and are eco-friendly.
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The waterborne coatings have a volatile organic compound (VOC) content of fewer than 3.5 pounds per gallon of water. The high VOC emitting compounds are restricted for use in the US and EU. Strict government regulation related to the restriction of using high VOC emitting compounds in the region is the major factor to promote the huge adoption of waterborne coatings by major companies in Europe such as UK, Spain, France, Italy, Germany among others. In addition to this, the growing awareness related to the eco-friendly advantage of waterborne coating among the consumers is promoting the end-user to use waterborne coating as compared to the other coating types.
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Excellent adhesion, high surface area, no requirement for other additive, thinners, or hardeners, low air emission, and in-flammability are the other key characteristics of the waterborne coating that are supporting its market growth. Due to the flame-resistant capability of this coating, it provides safety to the structure to which it has been applied. The transition of the market players from the solvent-based to water-based coating technology requires huge capital cost and fixed cost. Hence, many small-scale manufacturers in emerging regions are reluctant to opt for this transition and are continuing their production with the use of solvent-based coatings.These, came out to be a factor that is hindering the growth of the waterborne coatings market in the emerging nations across the globe.

Segmental Outlook
The global waterborne coatings market is classified on the basis of type and application. Based on type, the market is segmented into acrylic, epoxy, polyurethane, alkyd, and others. Based on application the market is segmented into architectural and industrial. Architectural applications include residential application in new construction and remodel & repaint. While the industrial segment includes its application in automotive, packaging, paper, and others. Based on the application segment, the industrial segment is anticipated to showcase considerable growth over the forecast period. The rising use of waterborne coatings in the packaging of paper and paperboard that includes boxes, folding cartons, and paper bags is a key factor contributing to the growth of this market segment.

Acrylic Will be a Considerable Segment by Type
The acrylic segment is anticipated to hold significant market share during the forecast period. Acrylic waterborne coatings are having unique aesthetic properties. This is owing to the fact that this material is highly versatile due to the acrylic ester functionality. Acrylic possesses properties such as low volatile organic compound emission rate and higher durability as compared to various solvent-based resins. The acrylic is the preferred coating solution for numerous applications in end-user industries such as building and construction and paint and coatings. The acrylic waterborne coatings are a suitable replacement for solvent-based emulsion due to the harmful effects of solvent-based emulsion on the environment. The growth in the demand for acrylic waterborne coating from the adhesives manufacturers primarily in label application and medical tapes has led to the increased market share of the acrylic segment.

Regional Outlook
The global waterborne coatings market is further segmented on the basis of geography into North America, Europe, Asia-Pacific, and Rest of the World. Asia-Pacific region is anticipated to exhibit considerable growth during the forecast period. The growing environmental concerns along with stringent government regulations towards the emission of VOC in the environment in the region are the key factors that are driving the growth of the market in the Asia-Pacific region. The increasing construction activities in the region owing to the rising foreign investment in the construction sector in emerging economies such as India and China are anticipated to further fuel the market growth in the region. The presence of a huge number of chemical industry players in the region such as China is anticipated to make a considerable contribution to market growth.

Market Players Outlook
BASF SE, Arkema Group, Dow Inc., AkzoNobel NV, East Chemical Co., ALLNEX Netherlands B.V., Celanese Corp., Covestro AG, DIC Corp., and Double Bond Chemical Ind. Co., Ltd., are some of the key market players operating in the global waterborne coatings market. These market players are actively involved in the adoption of organic and inorganic growth strategies such as product lunch, mergers and acquisitions to sustain their position in the market place.

The Report Covers
Market value data analysis of 2019 and forecast to 2026.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global waterborne coatings market. Based on the availability of data, information related to available products, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.
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