As with any business in its quest, the FMCG food brands must make several good decisions to increase its likelihood of success in the marketplace. From premium milk to imported beers, from luxury chocolates to powdered pre-mixes for vending machines, works well.

Business usually begins with the idea of a product or category likely to meet the needs of the market. Researching their target audiences well and understanding their buying behaviour helps to find out whether or not the idea is worth realizing.
Market research should ideally cover the following:

Which product will serve the interests of potential consumers
It will do so at what price and portion-size.
What the positioning is going to be
What packaging and shelf life would be appropriate and
Which place(s) would make it easily available for repeated purchases by consumers

From the market research stage, two parallel paths must be pursued: one involving production and sales to bring the actual product to the consumer as a tangible experience; the other involving marketing the intangible aspect of the brand to the consumer and to influence its perception.

Few challenges faced by the FMCG companies –

• Unavailability of goods – The biggest challenge faced by FMCG brands is the shortage of goods at the time of demand and due to this, there are many chances for a customer to move to some other brand to buy certain products. Treasure orbit ensures the stock availability of the right product at the right time and right quantity, ensuring product availability in the competitive market with optimum safety.

• Excess inventory in hand – This is the exact opposite case where there is an excess of goods-supply leading to value loss. Treasure orbit strives to keep an optimum safety stock at hand to save unnecessary costs/loss.

Contact treasure orbit today for all of your FMCG supply needs. Visit details at https://www.treasure-orbit.com/