02nd July 2021 - When it comes to conventional media, all they want to utter about are things that are more appealing to civilization. They do not want to undertake things that go to the core.

Homegrown, co-founded by Varun Patra as well as his sister, is a platform that seeks to knock into what the conventional media does not wish to cover.

A stage that speaks all about things that individuals may deem unpleasant but is what the individuals should be talking about out loud. The two now frequently offer guest lectures and are frequently invited to talk about their industrial journey in making a victorious company as Homegrown from scratch.

Varun Patra Homegrown Founder is one of India’s most thrilling, young culture entrepreneurs, has seen major success in turning a notorious reputation for seemingly unattainable, larger-than-life ideas into that of a brand prophet over the last decade. He’s been involved in shaping creative as well as youth marketing strategies for leading global brands in India, most definitively as the co-founder plus CMO of Homegrown — a trailblazing media company that’s rapidly become hugely influential in shaping the route of youth culture in the country with its publication, empirical as well as a taste-making marketing agency and its events are.

Fuelled by the objective of making India one of the world’s strongest artistic economies, almost all of his expert endeavors have been directed towards building foundations as well as plotting grand routes for diverse sub-cultures across India. From his participation in premature digital campaigns with top agencies/ revolutionary events in the sovereign music world with Oji & Krunk (Skream & Benga plus Major Lazer’s primary India tours) in 2012 to starting the country’s first street culture festival, Homegrown Street, in early 2018 the goal has been untiringly worked towards and accomplished in big as well as small methods. In between, he’s executed hundred plus campaigns for extremely reputed brands like Budweiser, Audi, Nike, Absolut as well as several more, continually pushing them to adapt the narrative insofar as to how brands converse with the region’s youth.

For his work as a media entrepreneur across culture, marketing, nightlife as well as more, he was freshly featured on Forbes’ 30U30 Asia List and is often sought out for his expertise and insights on creative and music economies at meetings around the area.


Varun has been active in launch & marketing strategies for start-ups surrounded by the music, entertainment, digital dating, and e-commerce spaces.

Consulted on global tours with Major Lazer, Sean Paul, Gorgon City, Skream and Benga, Calyx as well as TeeBee to festivals such as VH1 Supersonic, Smirnoff Experience & Basecamp. Varun has executed at India’s biggest music festivals, locations & culture spaces under the AlgoRhythm moniker & had launched a substitute music night known as FLUX.

About Varun Patra

Varun Patra is a cultural entrepreneur & impact urbanist on a mission of Shaping youth. He has seen significant success in turning unachievable & larger-than-life ideas into reality over the last decade.