In this exclusive interview, published on Varun Patra Medium page, Mr. Varun Patra, Founder & CEO of Homegrown Company shared his views on the current scenario of e-commerce in India and how his company has been able to be successful despite the challenges. He also talked about some of the key strategies that have been helping him to scale the company at a rapid rate and is looking forward to entering international markets soon.
Varun Patra Shares The Success Stories Of His Homegrown Company
Having launched his startup Homegrown Company as a solopreneur several years ago, Varun Patra has seen his endeavor grow into a thriving enterprise that has earned him a coveted place in Forbes India’s “30 Under 30” list. To reflect this success, he joined thousands at the World Economic Forum in Davos last week, where he shared the stage with business leaders from around the world at the Global Shapers Event and many other events, organized by The World Economic Forum Foundation, Young Presidents' Organization (YPO), Varun Patra Medium, and so on. Speaking to a few young global shapers about his success stories, he expressed how he managed to surpass the cultural detachment of youths from the marketing and advertisement industry by promoting a youth-based culture through various content and blogs.
Defining his success mantra, Varun Patra said, “Never stop learning and keep experimenting until you find your style. It will allow you to build an audience that truly appreciates the content of your work. Never chase trends or follow the crowd but create your own.”
“I am passionate about making brands successful. With creative marketing strategies and ideas, I’ve been helping brands to create their own, unique position in the market,” he says.
Varun Patra Shares How He Became One Of India’s Most Successful Media & Cultural Entrepreneurs
When I was young, I used to observe how people learn by watching TV or reading magazines, my curiosity increased after watching a lot of documentaries about world culture and I felt as if every aspect of society revolves around the media and entertainment industry. So, I started to build my own media industry and today we have several brands under our umbrella which includes brands focusing on Films, Indian Foods, Music, Media & Entertainment, and much more. I believe that successful entrepreneurs should aim to create an ecosystem that enables everyone to make their own success stories.
Follow the official Varun Patra Instagram handle to get guidance on successful marketing in the Indian industry.