Smartphone Display Market - Overview

Display plays important role in the smartphone hardware. Users can interact with the help of display screen. At current scenario, customer wants the product whose display as good as laptop, provides crisp text, high definition images, HD and blur-free video, enough brightness to see in outdoor conditions. Growing demand for smartphones and tablets drive the smartphone display market share. Owing to the lower cost of the smartphones there is huge demand for more technological improvements in smartphone due to feasibility of price to the customers.

There are mainly two types of touchscreen display named as capacitive display and resistive display. A resistive display is made up of two thin layers separated by a thin gap. These two layers of coating touch each other, and a voltage is passed which in turn is processed as a touch in a particular location. A capacitive touchscreen is made up of one insulating layer which is coated with transparent conductive material on the inside. TFT LCD units are the most commonly used displays across mobile phones. However, IPS LCD’s are better than TFT LCD with lower power consumption and wide viewing angles.

HD (High Definition) means Increase in display or visual resolution over previous display resolution. HD display means the display having 1280 x 720 pixels. HD resolution criteria is not dependant on the mobile screen size, the pixel measurement remains at 1280 x 720 for every type of phones.

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Key Players:

The key players in market include SAMSUNG (South Korea), Japan Display Inc.(Japan), Toshiba Corporation (Japan), LG Electronics Inc. (South Korea), Sharp Corporation (Japan), Fujitsu Ltd. (Japan), Sony Corporation (Japan), Apple Inc. (US), Motorola Inc. (US), Mitsubishi Electric Corporation (Japan), among others.

Other players in markets are NEC Corporation (Japan), Tianma Microelectronics (China), BOE Technology Group Company (China), AU Optronics Corp. (Taiwan), and Chi Mei Corporation (Taiwan)

Smartphone Display Market - Segmentation

On the basis of type, the market is segmented into capacitive, and resistive display screens
On the basis of display technology, the market is segmented into TFT-LCD, IPS-LCD, OLED, AMOLED and others
On the basis on size, the market is segmented into 0-4 inches, 4-5 inches, 5-6 inches, and above 6 inches
On the basis on resolution, 720 x 1280, 1920 x 1080, and others
On the basis of Region, the market is segmented into North America, Europe, Asia-Pacific (APAC), and Rest of the World
Regional analysis

The global market for smartphone displays is estimated to grow at a significant rate during the forecast period. The geographical analysis of smartphone display market is studied for North America, Europe, Asia-Pacific, and the rest of the world.

Asia-Pacific is expected to dominate the market for smartphone display during forecast period. The growth in Asia-Pacific region is dominated by China, Japan, and India owing to the presence of large number of smartphone manufacturing industries.

The market in North America is also expected to grow during the forecast period due to the presence of big players in North America such as Apple Inc., and Google. Due to early adoption of the latest technologies such as OLED, AMOLED, North America is expected to grow at a faster rate following Asia-Pacific.

Industry News

June 26, 2018 a new Samsung Galaxy On smartphone with an Infinity display is reportedly launching in July

Samsung has created a new line-up, Galaxy On series phones are merely rebranded versions of the existing Galaxy budget devices. According to an IANS report, Samsung is planning to unveil a new Galaxy On series phone with an Infinity display in the first week of July. The new device will have 4 GB of RAM, 64 GB of storage, and an Exynos chipset under the hood.

June 22, 2018 a new Sony Xperia premium smartphone spotted with 18:9 display ratio:

The display of the Sony Xperia smartphone contains 3840x1920 resolution and this is the second Sony device whose specifications have been found listed. This smartphone’s model no is H8616 which runs on Android P 9.0 OS.

June 27, 2018 LG Display is set to open China OLED plant, braces for competition: LG supposed to start OLED production at a new factory in Guangzhou to sell more of the next-generation screens, even as Chinese companies gearing up to enter in the market.

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Intended Audience

Technology standards organizations, forums, alliances, and associations
Analysts and strategic business planners
Research organizations
Technology investors
Smartphone manufacturers
E-commerce vendors
Raw material suppliers
TABLE OF CONTENTS

1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Porter’s Five Forces Analysis

4.1.1 Threat Of New Entrants

4.1.2 Bargaining Power Of Buyers

4.1.3 Threat Of Substitutes

4.1.4 Rivalry

4.1.5 Bargaining Power Of Suppliers

4.2 Value Chain/Supply Chain Of Smartphone Display Market

5 Market Overview Of Smartphone Display Market

5.1 Introduction

5.2 Growth Drivers

5.3 Impact Analysis

5.4 Market Challenges

Continued…

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