321 Web Marketing, a Fairfax SEO company, recently released a blog explaining local SEO tips for Northern Virginia. As the business sector in this area is rapidly growing, extra steps are necessary to get your business at the top of the search engine results page.

Local SEO (search engine optimization) techniques are essential when competing with a large volume of local competition. Local SEO helps businesses not only make their brand more familiar amongst residents, it also puts their products and services before the competition. It will strengthen a business' online presence for the website to be displayed when a local search is entered. There are many techniques to consider that will tailor to your business' specific service or product.

The first technique is implementing a local citation of the name, address, or phone number (NAP) online. Citations are easy to locate in directories and can appear on apps, websites, or social media platforms, making your business become more discoverable. Creating and optimizing a Google My Business page allows you to implement more specific information about your business, allowing you to include specific service areas that you serve in the Northern Virginia area. Publishing reviews from your past customers is a great way to increase signals to Google as to where your service is being provided. Google My Business reviews that consists of the searched-for keyword are higher ranked on search pages. You may also want to consider backlinking to other Northern Virginia websites and make sure that the backlink has the city name in the linked text to increase website traffic to your business. Lastly, implementing geo service pages that explain specific services for every Northern Virginia area that you want to target more will also help your business climb up the search engine results page.

Speak to 321 Web Marketing for more information about local SEO tips and strategies for your Virginia business and to schedule a free consultation. 321 Web Marketing specializes in providing customized marketing strategies for businesses across the country. Its team of experienced marketers will take the time to understand your goals, client base, and current marketing strategies to develop an effective campaign that meets your needs. To learn more, call 321 Web Marketing at 703-810-7557 or visit the firms website at https://www.321webmarketing.com. 321 Web Marketing is headquartered at 3925 Old Lee Highway, Suite 53-C, Fairfax, VA 22030.

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