Search Engine Optimization is extremely a basic piece of online marketing. It is capable to take your site to a higher ranking position and keep you up over the entirety of your rivals. It builds website visibility, client traffic, transformation rate, and return for money invested. A decent positioning webpage is progressively presented to clients when contrasted with other it depends on rationale by Google which uses the position of the site. We will concentrate on its significant and need in advanced advertising in this article.

Online Marketing is a wide marketing skill which includes numerous marketing strategies. It is a strategy used to promote any product or service. Social engine and Social Media Optimization, Search Engine and E-commerce marketing, content marketing, PPC, email marketing etc are all a part of online marketing. In this new media age where everyone is moving towards its new advancement, it is important to keep yourself above all your rivals. It is important to keep yourself present among users.

Search Engine Optimization:
Search Engine Optimization :-( SEO) is the process of increasing website visibility and traffic of website or a web page to users of a web search engine. It mostly depends on SEO factors which are influenced by changing in search engines. Different method involved in SEO strategy:

1. Onpage Optimization

It refers to all steps that can be taken directly within the website in order to improve its position in the search rankings. It includes activities by making a website friendly to search engines by applying some skills like website should have all important pages with good density of keywords and Meta keywords, etc.

2. Offpage Optimization

It refers to all the measures that can be taken to improve the website position in search rankings. Search ranking is mostly affected by incoming links. A link should be built with the site we know and on which we can trust. It is most important as article directories, paid links, etc, have negative impact on search engine.

Why should we use SEO in digital marketing?
1. SEO is an art to increase visibility of website in search engine. Continuous work on SEO will surely bring success in digital marketing.
2. SEO is friendly rather than PC and other marketing techniques. It is a paid service provided by an agency.
3. By enabling the appearance of your website in the first listings, the SEO provides you higher brand credibility.
4. Search engine optimization is important because: ...SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
5. SEO helps in collection of more ROI. Good search engine ranking help visitor to attract and the conversion rate also increases due to higher ranking.

How important is SEO for Digital Marketing:
SEO is one of the major dependences of Digital Marketing. It is a set of methods which are used to bring up the visibility of a website in the search engine results page. Proper SEO strategy will bring exponential growth to any business. Here are some of the factors which ensure that SEO is important for digital marketing:

a. There is literally no cost needed to spend in order to optimize our site. There are various On-page and Off-page factors we need to consider. All it takes is great quality content and some techniques which we need to learn.
b. SEO helps the websites to be visible in the search engine results page. The higher the ranking of a page, the higher the traffic.
c. SEO helps in building brand awareness. It also helps to meet the goal with a better position in search results.
d. SEO is not only visible for traffic and visibility but it also helps the website to be suitable with all devices.

It is a must to say that SEO is very important for Digital Marketing. It is dedicated to get higher search engine ranking position and get the attention of the user towards our website. We need to keep updating with every new change in digital marketing and ranking strategies.

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