The Europe STEM toys market is anticipated to grow at a significant CAGR of 6.9% during the forecast period. Countries such as the UK, France, Germany were the major players where there are still growth opportunities in countries like the Netherlands, Denmark, Austria, Russia. The stringent EN regulations are ensuring the circulation of certified and qualified products in the market with high safety and hygiene. The Toy Safety Directive covers general and particular risks to reduce hazard levels. Additionally, the region is home to the highest number of countries that witnessed growth during the COVID-19 pandemic in Q1 2020. Accordingly, Germany, Russia, the UK were some of the countries that witnessed major changes in sales in the overall toy industry.

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The Europe STEM toys market is segmented based on age group, category, and distribution channel. Based on the age group, the STEM toys market is segmented into 0-3 years, 3-8 years, 8-12 years, 12+ years. On the basis of category, the market is segmented into science, technology, engineering, and mathematics. On the basis of distribution channel, the market is fragmented into online and offline.

Country-wise, the market is analyzed based on the UK, Germany, France, Italy, Spain, and Rest of Europe. UK is expected to be the largest market for STEM toys in Europe. The British Toy and Hobby Association serves as a link between manufacturers and suppliers where LEGO, Hasbro, Mattel and Hornby are some of the prominent members. Despite challenges such as Brexit, general elections and poor trading conditions in 2019, the market witnessed a launch of over 32,000 new products in the country. Despite challenges such as Brexit, general elections and poor trading conditions in 2019, the market witnessed a launch of over 32,000 new products in the country, as per the BTHA (British Toy & Hobby Association). While the overall market scenario was a bit uncertain in 2019 in spite of the presence of global vendors, creativity, innovation and agility are anticipated to stimulate the growth of the market during the forecast period. Also, the growing consumer spending for games is consistently pushing the demand for game innovators, be it in the form of both analog and digital. Moreover, the sudden COVID-19 pandemic in 2020 was a gamechanger in the educational toys market in the country.

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The market study of the Europe STEM toys market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.
 
Europe STEM Toys Market – Segmentation
by Age Group
0-3 Years
3-8 Years
8-12 Years
12+ Years
by Category
Science
Technology
Engineering
Mathematics
by Distribution Channel
Online
Offline

Europe STEM Toys Market – Segmentation by Region 
Germany
United Kingdom
France
Spain
Italy
Rest of Europe

Company Profiles
Engino.net Ltd.
Goliath Games
Hasbro, Inc.
K’NEX
LeapFrog Enterprises, Inc.
Learning Resources Ltd.
LEGO System A/S
Mattel
Ravensburger
Spin Master
Valtech, LLC
VTech Holdings Ltd.
WowWee Group Ltd.

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