The global RTD Cocktail market is anticipated to grow at a CAGR of 12.2% during the forecast period (2021-2027). The factor that is augmenting the growth of the market includes the growing demand for low-alcohol contain flavored RTD cocktails among the population especially in the young generation globally. Rum, Whiskey, Vodka, Wine, and others are the most popular cocktails that are largely consumed by people all over the world. The demand for such drinks is high in various countries, especially in North America and Europe. In addition, it is expected that the global consumption of no-low RTD cocktails is expected to increase by over 70% by 2024. Moreover, the rising health concern owing to the high consumption of drinks with high alcohol content is also the factor creating the demand for RTD cocktails. Besides, the production of alcohol drinks with more premium quality, better taste, more flavored, and an affordable price range is expected to create the scope for RTD cocktails drinks during the forecast period. An increase in the standard of living, high disposable income, changing customers choice preferences, and availability of organic, gluten-free RTD cocktails are also the factors accelerating the growth of the market. Moreover, due to busy lifestyles, customers are more inclined towards the adoption of foods and drinks that are ready to eat and consume, this is also the reason that has augmented the production of such products.

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The global RTD Cocktail market is segmented based on type, packaging, price, and distribution channel. Based on type, the market is further trifurcated into malt-based, sprit-based, wine-based. The sprit-based segment held a large share in the market during the forecast period. The low-alcohol content and wide range of flavors in spirit-based RTD make them highly demandable, hence drives the segment growth. Segment. On the basis of packaging, the market is divided into glass bottles, canned, and others. Among these, the canned segment is projected to account for the high share in the market during the forecast period. Canned RTD cocktails are travel friendly, unbreakable, and easy to carry, also they are acceptable in areas where glass bottles are prohibited. Similarly, based on price, the global RTD cocktail market is categorized into low, medium, and high/premium. The medium price RDT cocktails are the fastest-growing segment owing to their high demands by the young population owing to the affordability. Whereas, based on distribution channels, the market is classified into online and offline. The offline segment is further sub-segmented into supermarkets & hypermarkets, liquor specialist stores, and duty-free stores.

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Geographically, the global RTD Cocktail market is classified into four major regions including North America (the US and Canada), Europe (UK, Germany, France, Italy, Spain, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, ASEAN, and Rest of Asia-Pacific), and Rest of the World (Latin America and the Middle East and Africa (MEA)). Asia-Pacific is projected to expand at a faster rate during the forecast period. The factor augmenting the growth of the market in the region includes increasing demand for premium, convenient RTD cocktails in the economies such as China, India, Japan, South Korea, and South Asia. The presence of major e-commerce companies and their sales of premium quality RTD drinks through online platforms is also the reason behind the high demand and large production of these drinks in the region.

Global Ready to Drink (RTD) Cocktail Market – Segmentation
By Type
Malt-based
Spirit-based
Wine-based
By Packaging
Glass Bottles
Canned
Others
By Price
Low
Medium
High/Premium
By Distribution Channel
Online
Offline
Supermarket & Hypermarket
Liquor Specialist Store
Duty-Free Stores

Global Ready to Drink (RTD) Cocktail Market – Segmentation by Region 
North America 
United States
Canada
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific 
China
Japan
India
Rest of Asia-Pacific
Rest of the World

Company Profiles
Anheuser-Busch InBev
Asahi Group Holdings, Ltd
Bacardi Ltd.
Boston Beer Company, Inc
Brown-Forman Corp
Diageo PLC
Distell Group Ltd
Halewood Artisanal Spirits
Manchester Drinks Company Ltd.
Pernod Ricard
Radico Khaitan Ltd.,
SHANGHAI BACCHUS LIQUOR CO., LTD.
Suntory Holdings Limited
Suntory Spirits

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