5 New Ad Strategies for FacebookFacebook|StrategiesWith
1.5 billion active users daily, Facebook offers the best platform for marketers to get their money’s worth.With millions of ads running on one platform it can be intimidating to research their strategies to form your own. To save you some time we’ve shortlisted a few for you which we thought were the most important.Facebook is always changing things up and marketer’s also keep coming up with better ways of putting the tools to use.In this piece we want to highlight some of the most useful ways to get your marketing campaign up and running and getting the most conversions.We’ve compiled a list of 5 things that we think everyone should know and practice in 2019.Invest in adsWe’re aware this may come across as a no brainer and make us look like Captain Obvious, but hear us out.Setting a good budget aside for ads will help you in many ways. The first one is the obvious one; that it will help you publicize your product and new people will find out about you. It’s the second one we’re more interested in.You can boost your content through ads as well now. This goes for all bloggers and influencers out there or anyone who isn’t selling a product. You can show what you have to offer and run ad campaigns over long periods of time without having to do much on a daily basis and increase engagement (if your ad has been designed right). This point is further discussed at the end of the blog.This is also a very good way to bring back any potential audience/clientele you might have lost over time. It just keeps you in people’s view and accessible.Find your target audienceTo do this, you need some information on your audience. Gather it using data from the people who already like your product/brand. Once you have this data it will help you a lot on Facebook.There is an option called ‘Ad sets’ on Facebook. You can create these Ad sets based on the audience group you’re hoping to aim for. That’s the other thing-make audience groups. You can create categories of your own.The New Leads– people who will be seeing you for the first time possiblyNeed Convincing- people who know of you and might have browsed your website at some point too but didn’t convertFollowers- those who follow your account on Facebook but are not clients yetAlmost there- these are those who are very likely to buy from you and fall right into your target audience. You just need to be around at the right time for them to make the buy.Oldie goldies- these people have bought from you. You need them to buy again and they probably will.Approach these sets with different people and with Facebook Ad sets you can actually do that.Once you have created an Ad set you will see the option: ‘Audience’. You can add basic information about your target audience here, information like age group, location, gender, language etc. Based on this information it lets you customize your audience.