Copywriting is a craft that requires constant practice and dedication to master. To hone your skills, the best practice is to learn from other veterans in the field. These resources are free and easily accessible, making it possible for any aspiring writer to improve their writing skills. Here are some resources that Au Chat Kwan recommends to fellow copywriters for further improvement.
CopyHackers: The Ultimate Guide to No-Pain Copywriting
Free blog posts often lead to the perception of would-be readers that the content is less valuable. This article by CopyHackers proves such rhetoric wrong. With an average read time of an hour, there is a plethora of material to sift through.

The writer breaks down copywriting formulas to hasten planning, allowing you to start writing as soon as possible. The blog post also highlights multiple acronyms which can help rookie copywriters easily digest the newly acquired information.

From pinpointing problem areas to discrediting other sources to strengthen your own position, the writer easily showcases his wealth of knowledge through his thought process.

ConversionXL: Quick Course on Effective Website Copywriting\

There are many intricacies to what makes a great copywriting piece. However, all great pieces come from a strong understanding of the basics. This article from ConversionXL proves that writers who want to perfect their work should learn to walk before running.

The main emphasis of the article is centered around performing your due diligence prior to writing. This includes research on the customer, product and the competition at large. Understanding the concept behind proper research sets up the proper framework, making copywriting that much easier.

Khan Academy: Pixar in a Box

Comprising of visual learning aids and exercises, the Khan Academy provides a great tool to gain a better understanding of what makes a good story. While some may argue that storytelling is distinct from copywriting, the Khan Academy makes some strong arguments as to why storytelling should be integrated into your written pieces.

The key behind good storytelling is to draw out the motivation in readers to perform a call to action. It is easy for readers to hear a story but dissociate it with themselves. Instead, the Khan Academy recommends crafting a compelling story that places the reader into the shoes of the character, making them more likely to take any advice written to heart.

Jon Morrow Redux: Headline Hacks

Before the reader starts consuming your content, they must first be hooked by an eye-catching headline. If thinking of said headline has you scratching your head, this cheat sheet provided by Jon Morrow Redux may just be the solution.

The cheat sheet provides headline templates for all kinds of articles, leaving blanks for copywriters to adapt them for their own usage. This includes templates for threat headlines, zen headlines, and more.

Author Bio

Ever since childhood, Au Chat Kwan has been enamored with the written word. Whether it is fantastical tales of yore or mystery novellas, he has come to appreciate genres of all kinds. As a copywriter, his colorful language has garnered him a sizable following on his personal blog where readers eagerly await fresh content.