Web analytics help businesses to increase their web page traffic by attracting more customers and gain insights to retain or attract customers. Web analytics provides real-time data regarding consumer behavior and reveals insight that is buried in the data of each interaction. Web analytics is highly adopted by various players to optimize their web usage.
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By geography, Asia Pacific is going to have high growth during the forecast period owing to the increasing number of analytics outsourcing activities, growing implementation of the solutions, and awareness amongst the businesses to utilize the huge chunks of unstructured online data.
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Some of the key players profiled in the Web Analytics Market include Webtrends, AT Internet, Tableau Software, Splunk Technology, Teradata, SAS, Adobe, Microsoft Corporation, IBM, Hootsuite, Google, Facebook, Comscore, SimilarWeb, and MicroStrategy.
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