More and more consumers are turning to CBD for sleep as a natural antidote to addressing restless nights in today’s overstimulated world. Meanwhile, our collective sleeping habits are sounding the alarm: too much stress, screen exposure and marching through your Netflix queue are creating an epidemic of sleep disruption. And in walks this hemp-derived compound that’s generating excitement for its potential to help us all get more restful nights the natural way.

CBD, or cannabidiol, is a nonintoxicating compound in the cannabis plant that works on the body’s endocannabinoid system, which regulates homeostasis, and in that regard, the sleep-wake cycle. It is in this action that CBD for sleep may help to quiet the mind, release physical tension, and facilitate overall relaxation—without the addictive properties often tied to traditional sleep prescription medications.

Recent clinical studies and anecdotal evidence indicate that adding CBD to one's nightly routine might help some people fall asleep more quickly and stay asleep longer. Unlike melatonin, which has a direct influence on the sleep-wake cycle, CBD is more indirect, by modulating stress and reducing inflammation, two key factors that may disrupt sleep.

People who want plant-based supplements are reconsidering tinctures, gummies and capsules that are created using CBD as a sleep aid. A lot of these products now also contain other botanicals like chamomile, lavender or passionflower, providing a synergy that promotes relaxation. Full-Spectrum It’s not just CBD that’s cropping up in everything from beauty products to fine wines—products in full-spectrum and broad-spectrum formulations are also increasingly popping up to offer Cannabidiol’s cannabinoid and terpene siblings without the effects of THC.

Industry insiders say they are seeing a marked upsurge in interest from working professionals, parents, and even seniors seeking a kinder, gentler remedy. People are rethinking how they view sleep and rest, and CBD is being considered as a front-line option for a natural tool that does not come with grogginess,” said an executive at a wellness brand on a recent industry panel.

Clear regulation and consumer education are likely to continue to contribute to the legitimacy of, and interest in, CBD-based sleep aids. Brands are becoming more focused on the lab testing, accurate labelling and responsible usage messaging that will win over first-time users.

With more people focusing on sleep as one of the foundations of wellness, the market for sleep-inducing CBD is expected to be huge. Armed with lab-tested blends and more consumer faith than ever, it’s no wonder that the industry is taking over the modern nightstand.