With a portfolio of over 250 products, the brand offers grade A quality at a grade B price, making it accessible to young urban culture lovers and those seeking innovation. The brand is developing its business due to its presence in both online and offline markets.
The Canyon Accessories product line includes a wide range of mobile and PC accessories, as well as wearable devices such as smart watches and fitness trackers. The brand’s commitment to high-quality products at an affordable price has already received positive customer reviews in more than 30 countries. The brand pays great attention to environmental responsibility by using recyclable materials in almost all packaging and promoting a “green” approach in communication.
Canyon aims to provide partners not with a set of products, but with a turnkey solution to the needs the partner. To this end, a brand team was created, capable of catching and accumulating various trends and selecting a portfolio of products necessary for the implementation of a long-term cooperation strategy.
To further strengthen its presence in the UK market, Canyon will implement a CPFR (Cooperative Planning, Forecasting and Restocking) model for cooperation with partners. This model will allow the brand to work closely with partners to improve demand planning and forecasting accuracy and to reduce inventory costs.
Canyon’s decision to focus on online presence is in line with current market trends. A recent report from the UK Office for National Statistics (ONS) shows that online sales in the UK grew by 46.1% in 2021, reaching a total of £164 billion. This growth is expected to continue in the coming years due to increased consumer demand for convenience, variety and competitive prices.
Canyon is also committed to developing new and customised products to meet the growing needs of today’s consumer. The brand will continue to focus on the development of categories such as smart watches, BT audio, wireless chargers, car accessories and gaming solutions under the Canyon Gaming sub-brand.
In 2023, Canyon will introduce 9 new TWS models, 6 new BT speaker models, 5 new wireless charger models and 8 new smart watch models, some of which will be developed in cooperation with global industrial designers. The brand is also actively developing its gaming line and plans to release 5 headset models, 15 mouse models and 5 keyboard models.
“We strive to remain at the forefront of consumer electronics trends and believe that our focus on quality, affordability and environmental responsibility will continue to resonate with consumers in UK”, Maksym Nabok, Canyon’s Chief Business Development Officer, commented. “Since we continue to expand our presence in the UK market, we look forward to working closely with our partners and customers to provide the products they need to succeed in today’s fast-paced digital world”.
Canyon’s expansion into the UK market is part of a broader strategy to expand the brand’s presence in key markets around the world. Due to commitment to quality, affordability and environmental responsibility, Canyon is well positioned to meet the needs of today’s consumer and inspires a new generation of innovation and creativity.