According to leading affordable search engine optimization UK specialist, Cartoozo, Google has updated its misrepresentation policy with essential information on building trust. This means that companies need to meet certain criteria if they want their products and offers to be featured on Google searches.

The document published by Google, provides steps and precautions companies must take to ensure their offers and products are eligible, enabling them to be showcased in Google search engine results pages (SERPs). This updated policy offers criteria that brands must meet, proving useful to anyone that may be struggling with a warning or suspension for misrepresentation.

Google explained that four issues need addressing to build trust, along with specific instructions. They included business identity, transparency, online reputation, and professional design. For business identity, companies need to ensure that their business name remains consistent across their domain. The website must feature an “About Us” page establishing authenticity with links to social media profiles.

“When it comes to transparency, website content and messages must be clear and provide information on returns, privacy policies, and shipping,” said Ben Cooper, the Sales Manager for Cartoozo. “Honesty and transparency about the business model and how the company operates are essential to each company's online success.”

Cartoozo has been focusing on their client's online reputation for many years and this has become an important element of the misrepresentation policy. Online reputation includes honest testimonials and reviews about the products or services provided by the company, enabling customers to identify how to use them. Seals of approval and badges from official thirty-party sources should be featured.

Ben Cooper, went on to say “Professional design of a website has been an essential element for years when it comes to affordable search engine optimization and this is being highlighted again by Google in their misrepresentation policy. Websites must have an SSL certificate, providing customers with peace of mind that their sensitive data will be stored securely. The website needs to be easy to navigate without unnecessary redirects. We recommend our clients complete and verify their Google Business Profile, this should be updated information that also assists in local search results.”

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com.