Targeted content provides you with the opportunity to reach the audiences with custom experience that has been customized to their interest. For instance, if you visit an ecommerce website that you frequently shop at, you might notice an option to "Order it again." Such a shopping experience, which makes re-ordering a swift and hassle-free process, is an example of smart targeting that is made possible with robust Marketing Automation Software.

Smart targeting predicts the interests of the target audience with the help historical, behavioral, and real-time data, as well as AI. These insights are then used to provide relevant content to the customers. By making use of smart targeting, you can make sure that your audience is able to enjoy a personalized experience online and aid you to grow your reach as well.

Top Marketing Automation Platform Company of the country can help you to discover and organize valuable customer segments for smarter targeting. With this feature, you will be able to help the right audience engage with the right offer at the right instance. As per recent research, around 74% of customers get frustrated with content that is not relevant to their interest. On the other hand, 48% of customers spend more in response to personalization. Businesses across varied industries report more than 60% % increased conversion rates from personalization efforts. Personalization has emerged as one of the most effective ways to get more leads for your business, and smart targeting is the key to personalization.

By having an automated process in place for your marketing efforts, you can have personalized offers send to your customers through channels like email, text and WhatsApp, on the basis of their purchase history and their preferences. Details of tools that allow you to Automate Customer Engagement and personalization can be easily found online.