Proximity Marketing Market is projected to grow at a significant CAGR during the forecast period. The global proximity market is gaining substantial momentum as mobile devices become more prevalent in today’s world and as people increasingly rely on them to access digital content. Proximity marketing uses the cellular technology to communicate efficiently with mobile-device users who are in close proximity to a company. Marketers are using Bluetooth and Wi-Fi technologies to deliver a range of marketing messages to customers who are both close and, in the market, to buy something. For services like consultancy, application support and maintenance, implementation, and integration, proximity marketing techniques are used. Organizations in a number of industries, including healthcare, media and entertainment, transportation and logistics, retail and e-commerce, and transportation and logistics, may use these techniques.



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Company Profile

The prominent players in the Proximity Marketing Market are – Apple Inc. (U.S.), Google Inc. (U.S.), Microsoft Corporation (U.S.), Qualcomm Inc. (U.S.), Zebra Technologies Corporation (U.S), Bluvision Inc. (U.S.), Estimote Inc. (U.S.), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (U.S.), among others.

Market Segmentation





By Type

Hardware
Software
Service
By Application

Retail & E-Commerce
Healthcare
Infrastructural
Media & Entertainment
Transportation & Logistics
Hospitality
BFSI
By Component

Hardware

Sensors
RFID Tags
Others
Software

Content Management System
Location Analytics
Context Accelerator and Geofencing
Others
Service

Consulting Service
Deployment & Integration Services
Application Support & Maintenance Services
By Technology:

Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others
By region:

North America

United States
Canada
Europe

Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific

China
Japan
India
Rest of Asia-Pacific
Rest of the World





Scope of the Report

The research study analyzes the global Proximity Marketing industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent Developments

o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment

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Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume

Key Questions Answered by Proximity Marketing Market Report

1. What was the Proximity Marketing Market size in 2019 and 2020; what are the estimated growth trends and market forecast (2021-2027).

2. What will be the CAGR of Proximity Marketing Market during the forecast period (2021-2027)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2021-2027).
4. Which manufacturer/vendor/players in the Proximity Marketing Market was the market leader in 2020?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.



The report covers the following objectives:

• Proliferation and maturation of trade in the global Proximity Marketing market.

• The market share of the global Proximity Marketing market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.

• Current and future market trends that are influencing the growth opportunities and growth rate of the global Proximity Marketing market.

• Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the global Proximity Marketing market.


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