Gamification market generated revenue of $7,841.5 million in 2019 and is projected to attain a value of $76,298.9 million by 2030, advancing at a 24.2% CAGR during the forecast period (2020–2030). Both consumer-driven and enterprise-driven solutions are offered under the gamification technology. Enterprise-driven solutions were more in demand in the past because of the swift adoption of gaming elements in workforce management in the corporate sector for motivating employees.

In order to do so companies are making use of different technologies, including gamification, which refers to the addition of game mechanics into different non-game environments, including online communities, websites, businesses’ intranet, and learning management system. The primary aim of gamification is to engage employees, consumers, and partners for inspiring interaction, sharing, and collaboration.

By 2030, the consumer-driven bifurcation will dominate the market, owing to the steps being taken by organizations to raise the customer engagement rate, with the ultimate aim to make them loyal to the brand. Cloud was the larger bifurcation in the gamification market during the historical period (2014–2019), as the adoption of cloud computing is rising due to the need for configurable gaming platforms, which help extract as much return on investment (RoI) as possible.

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The audience is provided with feedbacks and proactive directives through game dynamics and mechanics that are added to online platforms. Companies are increasingly utilizing personalized quizzes and games for enhancing customer engagement and building brand loyalty. Moreover, by providing users with reward-based promotions, personalized avatars, and progress indicators, the gamification technology encourages them to refer the brand to other people or make more purchases.

This market research report provides a comprehensive overview of the gamification market

Historical and the present size of the gamification market
Future potential of the market through its forecast for the period 2020– 2030
Major factors driving the market and their impact during the short, medium, and long terms
Market restraints and their impact during the short, medium, and long terms
Recent trends and evolving opportunities for the market participants
Historical and the present size of the market segments and understand their comparative future potential