Key factors, such as rapid adoption of gamification concept in the corporate sector, surge in need to enhance customer experience, and integration of social media with gamification, will drive the growth of the gamification market, with a CAGR of 24.2%, during the forecast period (2020–2030). The market was valued at $7,841.5 million in 2019, which is expected to reach $76,298.9 million by 2030.

The prime area of opportunity for the market is the integration of AI with gamification. Integration of AI technologies, such as machine learning (ML), in gamification enables companies to study success rate of gamification solutions through a dashboard. Similarly, the companies are analyzing customer behavior from gaming platforms through the use of advanced business intelligence (BI) tools.

In September 2018, Tritium Software S.L. (ForceManager) acquired Sellf S.r.l., a Europe-based firm developing gamification solutions, to integrate its AI capabilities into field sales gaming solutions offered by Sellf S.r.l. Through this integration, Tritium Software has created an intelligent personal assistant. Due to surging opportunities, the gamification market is expected to increase significantly in future.

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One of the key factors behind this growth is the rising need among companies to offer better customer experience. The enterprises are enhancing their customer engagement by leveraging gamification technologies in interactive communication, product exploration, game-based marketing, and loyalty programs. Additionally, personalized recommendation for quizzes and games are also being used to build brand loyalty and increase customer engagement.