As per a report by P&S Intelligence, the global marketing automation software market is predicted to generate a revenue of $15,018.5 million by 2030, rising from $4,057.3 million in 2019, advancing at a 13.1% CAGR during the forecast period (2020–2030). Marketing automation technology manages multifunctional campaigns and marketing processes across different channels, automatically. Businesses can easily target customers with the help of automated messages across web, email, text, and social media platforms with the help of marketing automation software.

Because of these advantages, the demand for this technology is growing considerably around the world. The two major offerings of marketing automation software are services and solutions, between which, the demand for different solutions was higher in the past. This is because of the growing fact that these solutions are widely being adopted for generating maximum number of quality leads and for extracting real-time customer data from online channels across different industries.

Different types of marketing automation software are content marketing platform, cross-channel campaign management (CCCM), through-channel marketing automating, lead-to-revenue management, and marketing resources management, among which, the demand for CCCM was the highest in the past. This due to the increased implementation of campaign management solutions track report generation over each campaign on each channel, providing customized offers, performing data analysis, and identifying and selecting target audiences.

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A number of industries are making use of marketing automation software, including banking, financial services, and insurance, information technology and telecom, retail & e-commerce, manufacturing, healthcare, education, and media & entertainment. Out of these, the largest demand for marketing automation software was created by the retail & e-commerce industry in the past. This is owing to the increasing consumer spending, rising preference towards adoption of next-generation technologies by retail companies, and increasing internet penetration.

This market research report provides a comprehensive overview of the marketing automation software market

Historical and the present size of the marketing automation software market
Future potential of the market through its forecast for the period 2020– 2030
Major factors driving the market and their impact during the short, medium, and long terms
Market restraints and their impact during the short, medium, and long terms
Recent trends and evolving opportunities for the market participants
Historical and the present size of the market segments and understand their comparative future potential