The emergence of e-cigarette retail websites is driving the sales of e-cigarettes in South Africa. Moreover, with the rising penetration of the internet and the mushrooming usage of smartphones, many e-cigarette producing companies are increasingly focusing on marketing their products via online channels and promoting them via social media. Vape Africa, eCiggies Online Store, and VapeShop are some of the major online suppliers of e-cigarettes in the country.

Besides, the declining use of conventional cigarettes, rising public awareness about the negative health effects of tobacco smoking, and greater convenience and safety provided by e-cigarettes are also fueling their sales in South Africa. According to various reports, in 2018, 34.5% of all women and 48.0% of all men in the country smoked tobacco.

According to the estimates of the market research company, P&S Intelligence, the revenue of the South African e-cigarette market will rise from $20.7 million in 2018 to $62.0 million by 2024. Furthermore, the market is predicted to demonstrate a CAGR of 18.6% from 2019 to 2024. Furthermore, many reports stated that nearly 42,500 citizens lose their lives because of the diseases caused due to tobacco smoking every year in the country.

Cancer caused because of smoking is one of the primary factors responsible for deaths in the country. As e-cigarettes prevent the consumption of over 4,000 chemicals, that usually exist in tobacco smoke, their rising consumption is playing a major role in reducing the prevalence of tobacco-related deaths in the country.

In addition, the implementation of various policies by the government, such as the surge in taxes and stricter regulatory control, is also propelling the sales of e-cigarettes in the country. Owing to the aforementioned factors, the popularity of e-cigarettes is soaring in South Africa, which is fueling the expansion of the South African e-cigarette market.

This market research report provides a comprehensive overview of the market

* The Future potential of the market through its forecast for the period 2020– 2030
* Major factors driving the market and their impact during the short, medium, and long terms
* Market restraints and their impact during the short, medium, and long terms
* Recent trends and evolving opportunities for the market participants
* Historical and the present size of the market segments and understand their comparative future potential
* Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings