The expansion of the out-of-home advertisement industry and the overall advertisement industry, which is attributed to the rising competition among companies in the retail sector, is a major factor which is resulting in the increasing demand for transparent displays. These displays display the information regarding products, offers, discounts, and services in a more comprehensive manner.

As per a report by P&S Intelligence, in 2018, the global transparent display market generated a revenue of $524.7 million and is projected to attain a value of $4,933.6 million in 2024, advancing at a 46.2% CAGR during the forecast period (2019–2024). A major reason behind the progress of the transparent display market is the rapid adoption of these products in the advertising domain.

Several firms, such as P&G and the Coca-Cola Company, are already using these products to promote their offerings. In 2018­–19, Coca-Cola spent $5.8 billion, while P&G invested $6.7 billion in advertising activities, including the procurement of transparent displays. With many other food and beverage and pharmaceutical companies opting for such strategies, the market would continue prospering.

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The high-definition (HD) category dominated the transparent display market in 2018, on the basis of resolution, as such displays have existed for a considerable time. Additionally, they are more cost-effective compared to full-HD and ultra-HD variants, which is another reason for their high popularity among end users. Based on application, the largest category in 2018 was digital signage, on account of the heavy usage of digital signage in the transportation, retail, education, and healthcare industries

This market research report provides a comprehensive overview of the transparent display market

Historical and the present size of the transparent display market
Future potential of the market through its forecast for the period 2020– 2030
Major factors driving the market and their impact during the short, medium, and long terms
Market restraints and their impact during the short, medium, and long terms
Recent trends and evolving opportunities for the market participants
Historical and the present size of the market segments and understand their comparative future potential