A key trend in the retail cloud market is the adoption of multiple payment options in the retail niche. With digital technologies making inroads into people’s everyday life, their demand to shop as per their own preferences, be well informed, and for multiple payment options is rising. In an effort to make the experience of shoppers smoother, retailers are integrating cloud-based payment platforms in their operations. Apart from offering customers access to numerous shopping options, retail cloud also implements enhanced point of sale (POS) solutions.

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The growing adoption of smart devices is one of the most significant factors behind the advance of the retail cloud market. This is a result of the increasing online activities in the retail domain and rising requirement for smooth information sharing and better network connectivity. Around the world, people are increasingly paying for products using mobile platforms. Additionally, with smart devices, retailers find it easier to tap potential customers, by studying shoppers’ interest and purchase history. This lets retailers align their business strategy as per the interest of customers, which helps drive sales.

Geographically, the retail cloud market is categorized into North America, Europe, Asia-Pacific (APC), Latin America (LATAM), and Middle East and Africa (MEA). Among these, during the historical period, the largest share in the market, in terms of revenue, was held by the North American region. This was a result of the faster integration rate of the cloud technology in retail in this region than anywhere else, as well as the fact that retailers are scrambling to personalize the shopping experience of customers.

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This market research report provides a comprehensive overview of the retail cloud market

* Future potential of the market through its forecast for the period 2020– 2030
* Major factors driving the market and their impact during the short, medium, and long terms
* Market restraints and their impact during the short, medium, and long terms
* Recent trends and evolving opportunities for the market participants
* Historical and the present size of the market segments and understand their comparative future potential
* Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings