There are ample market studies and analyses which have established how promotional products as well as branded merchandise can provide you with a wide array of marketing benefits and can also offer your marketing campaign and strategy the much-needed solid impetus, which can propel it to new heights. These have evolved not just as complementary to traditional forms of advertisements, but are in fact seen replacing the old forms of advertisement. This is because using promotional products is more creative. It is quirky, and it has a higher capacity for appeal. Today, promotional products are highly liked by marketers and are often included in marketing campaigns and projects of businesses.

One of the major benefits of promotional products is higher brand exposure. Promotional products can be used to register a message to the receiver. It has been found that a gigantic number of respondents have recalled the message or the logo on a promotional product which they have received via some means. This tells a great deal about the competence of promotional products as a solid marketing tool which yields higher recalling rate.

When a recipient of the promotional product keeps the product with himself/herself, he/she is always remined of the product that is with him/her. He/she is remined of the logo on the product; hence, he/she is reminded of the brand which the logo represents. Then, when the recipient uses the product the brand logo is exposed to other people as well. So, in a way the brand is being advertised to other clients as well. and it is more intimate in nature. So you can say that it is an effective way to engage not just your direct targets or targeted audience but also your indirect and unintended audience. So the potential is quite immense.

If the brand or the brand logo is reinforced on a valuable product or gift (valuable to the one who is receiving the product), the brand will be imprinted on the mind of the recipient. Each time the product is used by the recipient of the gift, the brand gets reinforced little by little.

Another major advantage of opting for promotional products as part of your overall marketing mix is that you have the option to play with many options. That means, there are many different types of promotional products- coffee mugs, tea cups, t-shirts, shirts, pens, notepads, cup holders, etc. So there is no dearth of platforms to put your brand logo on display.