B2B marketplaces are fast growing in popularity all around the world. Online markets are booming, from Alibaba and Amazon to smaller start-ups that cater to certain industries – a trend accelerated by the Covid 19 outbreak.

If you've ever wondered how B2B marketplaces work and how they can help you generate leads and revenue for your company, this is the place to be. We can assist you in answering these issues by providing insight into the B2B landscape.

What is a B2B marketplace?
A B2B marketplace is an eCommerce platform that connects B2B suppliers and buyers to conduct business in one location online. Businesses sell their goods (typically in bulk with B2B) as well as other value-added services in a B2B marketplace, but the sellers are brands, producers, suppliers, and distributors, and the consumers are other businesses, just like in a B2C marketplace. The marketplace operator handles these purchases via the internet.

A B2B marketplace is also known as a B2B trading platform, a B2B acquisition or sourcing website, a B2B portal, a multi-vendor marketplace, a B2B catalog and directory, and more, depending on the diverse nature of B2B selling.

Further Reading: https://www.growmax.io/blog/what-is-b2b-marketplace