4 Book Promotion Ideas For Self Published Authors
Best 4 Ideas on How to Promote a Book for Self published Authors
In the previous article we discussed how authors can use the marketing and promotional features on Amazon to market their books. In this article, we are going to look at how self published authors can use other avenues to market their books.
Once again it would be better to mention that there are two ways to publish your book if you are a self published author.
Completely on your own. In this case you will need a site and social media accounts.
Through Amazon KDP. You don’t need a site or social media presence but if you are going to make this a full or part time career then we suggest that you make a dedicated site and social media accounts at least on facebook, twitter and instagram. A Youtube channel too possibly.
How to Market and Promote Your Book
As you may have read in our earlier articles, for a self published author writing a book is 60% of the job while promoting it is 40% of the job. So ideally, once you are close to completing your book, you should start creating hype for it through your social media platforms. But for this you will first need to have a sizable number of followers.
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1- Create a Social Media Presence
You can make a dedicated page for your upcoming book and then buy facebook ads to promote it. Once again this depends on your budget. Use your social media presence to disseminate info about your book, to get the reader’s interest. If you have got the budget for it, then reach out to some influencers and make appear as a guest on their channel or podcasts.
You can also use your own Youtube channel or any social media platform to go live and discuss the topic of your book to generate interest. Twitter Spaces have been launched recently and they can be a very good way to get the word out and engage people in discussion regarding your book.
Now if you do not have time to do this on your own, then you can by all means hire a social media agency to do this for you.
2- Create a Site and Scale It Up
It is also a very good idea to create your own site and scale it up. Successful self published authors create their own sites to showcase their work, publish blogs and stay connected with their readers.
This is not just a good idea but also absolutely necessary because you are going to use your site to create a mailing list. The more people you have on your mailing list, the more people you can directly engage whenever you have got any important news to share with your readers.

You should also think into the future. If you are a new author and aim to publish a series of books, then it is likely that you are going to have a following of readers who will want to know more about your and your past and upcoming projects. Readers who become loyal fans, tend to visit the author sites or their social media pages regularly to find news. This can generate a lot of activity and sales. In the long term, you can also offer merchandise related to your books.
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